CPG: Beverage

Articles about CPGs in beverages.

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  1. Technology & Innovation
Circle K is rolling out a network of bitcoin ATMs at 700 of its locations across the U.S. and Canada in an exclusive partnership with Bitcoin Depot. Bitcoin ATMs have already been installed at Circle K stores in 30 states. Bitcoin Depot ATMs are kiosks that enable users to exchange cash for immediate access to […]
  1. Trends & External Forces
Dive Brief: The Coca-Cola Company reported net revenues grew 42% to $10.1 billion in Q2 2021, per an earnings report. The company partially attributed the growth to the ongoing recovery in markets where the pandemic is abating. The company doubled its marketing spend year-over-year in the quarter, CFO John Murphy said on an earnings call. Coca-Cola’s three […]
  1. Media & Marketing
Starbucks has launched its annual Summer Game for Starbucks Rewards members. Starting today and running through to 22nd August, the aforementioned people can play for the chance to win more than 2.2 million prizes, ranging from coupons for free iced beverages to exclusive summer merchandise. It’s also possible to enter a sweepstakes to win new […]
  1. Channel: Convenience
The 7‑Eleven Slurpee, the iconic private brand beverage enjoyed by millions of Americans since 1966, is going galactic. The freezing-cold drink will rocket out of the earth’s atmosphere this August on a private space flight commissioned by the retailer to celebrate its 94th birthday. Slurpee drink fans will choose their favorite far-out flavor to make the trip — […]
  1. Shopper & Customer
“In this new digital, visually centered environment, the rules have changed, and what I mean by that is [an] image has now become both the gateway to consideration, as well as the most powerful virtual sales force at driving conversion.” — Jehan Hamedi, Founder and CEO, Vizit Consumers often make their purchasing decisions based on […]
  1. Channel: Grocery
BOISE, Idaho — Former PepsiCo executive Jennifer Saenz has been named executive vice president and chief merchandising officer of Albertsons Cos. She is responsible for all areas of merchandising, including own brands. She will also be responsible for strengthening the company’s relationships with its brand partners. Saenz reports to president and chief executive officer Vivek […]
  1. Channel: Convenience
  When industry professionals ask me what I think about Starbucks my response is fast and clear, they are a food marketing juggernaut. Starbucks is that best at consumer-focused interactive participatory marketing.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® says, “Amazon wants every employee every day think like it is day one. […]
  1. Channel: Ecommerce & Digital
A weekly podcast with the latest e-commerce news and events. In episode 269 is a recap of Amazon and Instacart news as well as other industry news. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Breaking News: Instacart has appointed Facebook executive Fidji […]
  1. Media & Marketing
What is Brand Awareness? Brand awareness is the extent to which customers recognize your brand name when seeking out a product. For example, have you ever asked for Coke when you just wanted a soda? Or Tylenol when you just needed a painkiller? You might not be poised or planning to take over the world […]
  1. Shopper & Customer
In the wake of COVID-19, low-contact shopping behaviors such as ecommerce and delivery were accelerated and widely adopted, as goods bought online in 2020 globally grew by 24%. To keep up with this incredible demand, grocery, big box and other retailers have turned to delivery and distribution partnerships like Instacart and Door Dash to create […]
  1. Media & Marketing
Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing, but it wasn’t a fully standardized marketing technique. Today, it’s totally different. In just a few years, both brands and creators are like, “Wow, there is amazing potential here to make money and […]
  1. Trends & External Forces
This article is part of Raydiant’s new Future of Workspace Series which features interviews with a wide range of professionals and thought leaders to learn more about the future of office space and how the workplace experience will evolve.  The following is an interview we recently had with Mychelle Fernandez, Occupational Health and Safety Consultant, […]
  1. Shopper & Customer
According to a Gallup poll, for the first time in five decades most Americans support marijuana’s legalization, with 68% of those polled approving it. This coincides with the decades-long U.S. government war against the drug’s legalization finally coming to an end. As of now, besides a few remaining states, the rest have eased up on […]
  1. Department: HBC
Because legal marijuana is reportedly cutting into beer sales, brewers have openly embraced cannabis companies. Constellation Brands (NYSE: STZ) was the first major alcoholic beverage company to break the taboo of investing in a pot stock, buying a $4 billion stake in Canadian pr
  1. Department: Consumer Durables
Starbucks has been very successful in migrating customers from placing their orders in stores to its mobile app. The problem, according to some of those responsible for completing those orders, is that there are way too many to keep up with in a timely fashion. One of the issues around this appears to be the […]
  1. Shopper & Customer
There’s very good news ahead for physical retail, for one simple reason: shoppers cannot wait to return to stores. Just a few months ago, as soon as England’s second lockdown ended, London’s Regent Street was packed shoulder-to-shoulder with eager consumers. As long as the store offers them an experience they can’t get online, shoppers are […]
  1. Media & Marketing
For years, I’ve been talking about how important personal branding is, but let’s not get confused by the semantics. Your personal brand is your reputation, and your reputation in perpetuity is the foundation of your career. Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.Click To Tweet […]

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  1. RetailWIt QuickWit
Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
  1. RetailWIt QuickWit
Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]

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