Channel: D2C

Articles on direct 2 consumer.

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  1. Shopper & Customer
Raydiant’s new series, the Future of Shopping, interviews experts and thought leaders with a goal of better understanding what organizations can do to prepare themselves for what lies ahead.  The following is an interview we recently had with Amal Jomaa, Head of Fashion at SO REAL Digital Twins AG. How has consumer shopping behavior evolved […]
  1. Corporate Strategy
Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their own strategies become. If regulators always prefer choice for consumers, then it is easy for a platform to allow multiple payment choices: Shopify allows multiple […]
  1. Channel: D2C
Beardbrand’s products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has selling to Target worked out for Beardbrand? I asked Lindsey that question and more. The post Should DTC Brands Sell to Mass Merchandisers? […]
  1. Channel: D2C
Parachute, the direct-to-consumer brand known for its bed and bath soft goods products, is moving into the furniture category with a line of handcrafted bed frames. “Over the years we’ve had thousands upon thousands of questions — more than 6,000 to be exact — from our customers about where to buy the bed frames we […]
  1. Stores & Formats
Sustainable footwear brand Allbirds has filed for an IPO to trade as $BIRD on the Nasdaq, joining a slew of other DTC brands going public. While Allbrands built its brand on direct e-commerce sales (almost 90% of Allbirds sales happen online), opening physical stores is increasingly important to the brand in attracting new customers, as […]
  1. Shopper & Customer
Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer Factors: Supply shortages have led consumers anywhere and everywhere to find productsGiven the virus, many […]
  1. RetailWit QuickWit
Here’s the important articles that passed our desk today: AB InBev makes changes to firm’s structure. The changes reflect support of their consumer-first strategy. They’ve added both a CMO role (Benoit Garbe, formerly US Chief Strategy Officer), and Chief commercial officer (Kyle Norrington, formerly President Labatt Brewery). They’ve shifted US Chief Sales officer to Simon […]
  1. Media & Marketing
We’ve done our best to put together a comprehensive list of all the metrics, acronyms, and terms that you might encounter on a daily basis.
  1. Department & Category
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  8. Merchandising
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  10. Owned Brands (Private Label)
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  14. Channel: Apparel
  15. Channel: Department Stores
  16. Channel: Specialty & Other
  17. Channel: D2C
  18. Channel: Ecommerce & Digital
  19. Channel: Grocery
  20. Channel: Mass
  21. Department: Food
  22. Department: Nonfood
  23. Department: Consumer Durables
A weekly podcast with the latest e-commerce news and events. Episode 275 is an interview with industry luminary, Mickey Drexler. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Mickey Drexler Mickey Drexler is the former CEO of Ann Taylor, The Gap, J. Crew, […]
  1. Channel: Ecommerce & Digital
Last week I sat down with seven terrific marketers to discuss Amazon’s recent announcement of the Amazon Brand Referral Bonus.  This program is designed to encourage brands to direct their Non-Amazon marketing efforts to their Amazon storefront and product pages. The Amazon Brand Referral Bonus specifically offers a 10% rebate on any sales attributable to […]
  1. Channel: D2C
What will $80M and more brick-and-mortar stores do for Glossier’s business? After a year in which consumers were decidedly makeup-free, Glossier’s announcement of an $80M Series E funding round coincides with an anticipated return to physical stores and offices. Earnest Research’s transaction data reveals how the direct-to-consumer (DTC) brand fared through the pandemic, and why […]
  1. Department: HBC
The beauty industry is worth some $500 billion annually, and the COVID-19 pandemic has led to a sharp rise in the proportion of sales being carried out online. Today, a London-based beauty startup is announcing a major round of funding in hopes of reaping the spoils of that trend with a direct-to-consumer online storefront selling […]
  1. Retailer Media
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  3. Media & Marketing
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  6. International
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  13. Stores & Formats
  14. Acquisitions, Divestitures & Mergers
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  18. Corporate Purpose
  19. Channel: Apparel
  20. Channel: Specialty & Other
  21. Channel: D2C
  22. Channel: Ecommerce & Digital
  23. Channel: Marketplace
  24. Channel: Mass
  25. Channel: MealKit
  26. Department: Beverage
  27. Department: Food
  28. Department: Nonfood
  29. Department: HBC
  30. Department: Consumer Durables
A weekly podcast with the latest e-commerce news and events. In episode 274 we deep dive into the S-1 fillings from both Warby Parker and AllBirds. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ?????  Warby Parker and AllBirds filed their S-1 registrations with the SEC in […]
  1. Data & Insights
With consumers fast pivoting to eCommerce in the past few years, particularly during the 2020 pandemic, eCommerce supply chain and logistics are steadily evolving to make the most of the new challenges. To keep up with the competition and growing consumer expectations, it makes sense for eCommerce businesses, manufacturers, and 3PLs to stay in the […]
  1. Shopper & Customer
Can Warby Parker Grow its 7% Slice of the Eyewear Market? Warby Parker is the latest direct-to-consumer company planning to go public. We reviewed statements made in the company’s S-1 and compared them with Earnest spend data, analyzing how Warby Parker has performed in the eyewear market among competitors like Lenscrafters, Sunglass Hut, and Zenni. […]
  1. Channel: Ecommerce & Digital
Shreya Patel is a biologist and healthcare administrator who seeks to change how folks clean their homes. Products that kill bacteria do more harm than good, she says. And that’s why she launched Hyve, a direct-to-consumer seller of household cleaning goods. The post Hyve Founder: Bacteria Is Helpful for Home Cleaning appeared first on Practical […]
  1. Media & Marketing
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact is detrimental for brands as well. Beyond sales and margins, brand value is at stake. […]
  1. Department & Category
  2. Media & Marketing
  3. Retail Ecosystem
  4. Retail Operations
  5. Data & Insights
  6. International
  7. Shopper & Customer
  8. Start Ups
  9. Trends & External Forces
  10. Associates & Employees
  11. Holiday & Events
  12. Merchandising
  13. Operations & Supply Chain
  14. Owned Brands (Private Label)
  15. Stores & Formats
  16. Acquisitions, Divestitures & Mergers
  17. Corporate Strategy
  18. Corporate Finance
  19. Partnerships & Alt Profit
  20. Corporate Purpose
  21. Channel: Apparel
  22. Channel: Specialty & Other
  23. Channel: D2C
  24. Channel: Ecommerce & Digital
  25. Channel: Grocery
  26. Channel: Marketplace
  27. Channel: Mass
  28. Department: Beverage
  29. Department: Food
  30. Department: Nonfood
  31. Department: HBC
  32. Department: Consumer Durables
A weekly podcast with the latest e-commerce news and events. In episode 273 we interview Alex Kopco Founder and COO of Forum Brands, a roll-up of digitally-native consumer brands selling via Amazon. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Alex Kopco is […]
  1. Shopper & Customer
In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the real power of these media networks lies within the four walls of the store. During a recent retailX webinar, a panel of executives representing packaging, supply chain operations, data and analytics, digital optimization and in-store experience came […]
  1. Media & Marketing
With the growing sea of choice across the content landscape, it’s easy to get caught up in big-budget program titles, technology acronyms and all things streaming. But there’s a bigger story beneath the headlines about who’s watching what and which OTT service is going to carry tomorrow’s big theatrical release at the same time it […]
  1. Technology & Innovation
One of the pleasures of in-person conferences is the opportunity to introduce two friends to each other who you just know will hit it off. So, on a recent evening in April, I invited Tony Wells, chief brand officer of USAA, and Michael Smith, chief information officer at the Estée Lauder Companies, to come over […]
  1. Shopper & Customer
Raydiant’s new series, the Future of Shopping, interviews experts and thought leaders with a goal of better understanding what organizations can do to prepare themselves for what lies ahead.  The following is an interview we recently had with Justin Scott, CEO of ATLATL. How has consumer shopping behavior evolved over the past 5 years?  Ease […]
  1. Technology & Innovation
With Zoom calls causing us all to be more self conscious, and potentially driving increases in cosmetic dentistry, we reviewed growth trends for the teledentistry platform SmileDirectClub. Our data shows growth slow from its >100% peak in early 2019, bouncing around the low 40% range before dropping to -11% in March last year and the […]

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  1. WitsNotes
Loyalty takes center-stage with WitsNotes Volume 3:  Title: The Tipping Point of Loyalty (2021) Author: Upside Topic(s): Loyalty, Retail Length: 66 pages RetailWit Summary: 2 pages The Summary: The value of a loyal customer has increased—for retailers, the top loyal customers are worth up to 27x of revenue versus your non-loyals. And, shoppers are less […]

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