Tech: AR and VR

  1. Shopper & Customer

Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape. […]
3 min read
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  1. Technology & Innovation

What Emerging Retail Trends Savvy Retailers Should Monitor

In an era defined by rapid transformation and technological innovation, the retail sector finds itself at the forefront of adaptation and change. Staying ahead of emerging trends is about setting the pace and leveraging new opportunities to outstrip competitors. For savvy retailers, this means continuously monitoring developments across multiple fronts, from experiential shopping to advanced […]
3 min read
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  1. Technology & Innovation

Virtual Reality Technologies: A Gateway to Immersive Worlds

What is Virtual Reality? Virtual Reality (VR) is a technology that has caught the attention of many in the ever-evolving world of technology. It promises to transport users to immersive digital realms where they can experience and interact with the digital world in ways never seen before. The applications of VR are endless, from gaming […]
< 1 min read
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  1. Data & Insights

Retail Media Goes to the Movies

Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover […]
2 min read
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  1. Data & Insights

February Sales Signal change is coming

What began during the pandemic as a solution for customers navigating the absence of in-store shopping and fitting rooms has evolved into a significant logistical challenge. As we reported on last week, February sales in the furniture, mattress, and footwear industry saw some impressive improvement compared to last year. But these improvements are overshadowed by […]
2 min read
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  1. Data & Insights

The Future Of Retail: Leveraging Transaction Monitoring In 2024 And Beyond

Transaction monitoring is an important process that helps retailers comply with all legal requirements, most importantly, anti-money laundering (AML) regulations. It monitors real time transactions to see if any suspicious behaviors should be reported to the financial authorities.   It is essential if you want to protect your brand’s reputation and make sure that your customers […]
5 min read
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  1. Shopper & Customer

Moving Your Business From Offline To Online: Strategies In 2024

When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
3 min read
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  1. Technology & Innovation

Retailers: Double Down on Tech to Drive Growth

U.S. consumers have proven themselves a resilient bunch. In the face of persistently high interest rates and continued inflationary stress, they’ve maintained spending. But as a retailer, you cannot afford to take this for granted. In fact, we’re starting to see the first signs that the American consumer might be about to buckle under the […]
3 min read
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  1. Data & Insights

Squeezing Time.

The Persistence of Memory by Salvador Dali. This post was inspired by a conversation with and informed by content provided by Chris Outram, EVP, Head of Blockchain for Publicis Groupe Media ,who provides ongoing coaching and homework to keep me updated on Web 3 which Publicis defines as a constellation of AI, Blockchain, and XR […]
5 min read
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  1. Shopper & Customer

Creating Buzz For Product Launches Through Experiential Marketing

Have a new product that you’re getting ready to launch? You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. And while conventional marketing like print, online, television and radio advertising still […]
4 min read
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  1. Technology & Innovation

The Retail Tech Revolution is Here: Are You Prepared?

It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies in artificial intelligence (AI), machine learning (ML), augmented reality (AR), […]
3 min read
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  1. Shopper & Customer

How AR Technology Helps Brands Enhance Customer Experiences and Increase Sales

Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys. How AR […]
3 min read
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  1. Technology & Innovation

Navigating the Digital Retail Revolution: Overcoming Technology and Software Challenges

Relentless changes in technology and software are challenging the retail industry to keep pace with adoption. In an era when digital transformation is the key to staying competitive, retailers continue to grapple with a myriad of challenges ranging from legacy systems and data silos to ever-evolving consumer expectations. In addition, retailers can’t get by simply […]
3 min read
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  1. Technology & Innovation

What the Future of Retail Looks Like

The scary and exciting concept of the future may already seem to be dawning on us, with AI suddenly accessible and able to think for us and VR worlds that are becoming more sophisticated and convincing. The entire fabric of society will be affected by the rapidly changing technology we’ve seen in a relatively short […]
3 min read
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  1. Merchandising

Building Brands for Every Altitude

There’s a famous anecdote about three stone masons. Though its origins are fuzzy, at best, it’s a beautiful lesson in the power of perspective. Each version goes something like this: a stranger wandering along a road encounters a trio of workers. He asks the first, “What are you doing?” The worker responds, “What does it […]
3 min read
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  1. Channel: Restaurants

10 ways Vision Pro Headset Will Change Restaurant Marketing Strategies

  Retail foodservice operators and restaurants specifically are operating at the intersection of yesterdays branding templates, and tomorrows customer focused interactive, participatory experiences according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “The Vision Pro Headset has elevated every brands relationship with every customer making it a one-on-one immersive personalization […]
3 min read
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  1. Technology & Innovation

Embracing Top Retail Tech Strategies for 2024

In the rapidly evolving retail landscape, 2024 is already proving to be a crucial year for retailers to improve customer acquisition and retention. Analysts report that global expenditures on digital transformation initiatives will reach $3.4 trillion by 2026, with software innovation being the driving force behind trends like immersive shopping experiences, redefining the in-store experience, […]
3 min read
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  1. Technology & Innovation

Future-Proofing Retail Through Wi-Fi Automation

The modern retail business owner knows these facts: their customers expect an experience that’s efficient, effortless, and caters to their preferred way of buying. As consumer shopping habits continue to evolve — expedited in part due to the global pandemic that forever changed how we buy — retail operators must remain at the forefront of […]
3 min read
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  1. Technology & Innovation

The Future of Video Gaming and Consumer Expectations

You’ve just sat down. VR Headset on. What now? This article aims to get you inside the head of your consumer. As a gaming brand, it can be tough to keep up with the constantly changing landscape of what the video gaming industry is doing. What do gamers want from brands? How can non-gamers become […]
5 min read
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  1. Shopper & Customer

4 Consumer Behaviors That Will Continue Into 2024

As we are 45 days in 2024, the echoes of pandemic-driven shifts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, interact with brands, and prioritize their well-being.  Value-driven purchasing The economic environment will remain a key driver of consumer trends. Affordability […]
2 min read
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  1. Data & Insights

Emperia launches its third collaboration with L’Occitane, a holiday virtual store dedicated to Ramadan

L’Occitane En Provence has announced the launch of its third virtual store this year, in partnership with Emperia. This initiative aims to redefine the celebration of Ramadan, offering an interactive experience that emphasises togetherness, gifting, and self-reflection. People can enter a traditional Middle Eastern house, set within a warm village atmosphere, designed in collaboration with […]
2 min read
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  1. Operations & Supply Chain

Reimagining the Fate of Returns With Reverse Logistics Experts

Modern consumers clearly value lenient, streamlined and cheap — if not free — return policies. At the same time, the cost of processing these returns has never been higher. To further complicate matters, a given retailer’s biggest returners are often some of their best customers. A majority of shoppers surveyed said they make the most […]
4 min read
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  1. Shopper & Customer

2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry

Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of […]
2 min read
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  1. Technology & Innovation

IAB/MRC Augmented Reality Measurement Guidelines

The growing adoption of AR advertising lacks standardized measurement practices, which creates challenges such as fragmented data interpretation, inaccurate performance assessment, and limited cross-platform measurement. To address these challenges and foster industry growth, IAB and MRC have collaborated to release their Augmented Reality (AR) Measurement Guidelines for public comment, with the goal of establishing clear […]
< 1 min read
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  1. Technology & Innovation

Last chance to submit your nominations for the RTIH Top 100 Retail Technology Influencers List

Time is running out to submit your entries for the RTIH Top 100 Retail Technology Influencers List. The next edition of the list will be published in March. We’ll be bringing you the people who made a splash in 2023 and are set for a barnstorming 2024. RTIH is scouring the retail technology world to […]
< 1 min read
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  1. Technology & Innovation

The Panel Reacts: Is the Vision Pro for Everyone, or Just Enthusiasts?

I put on Apple’s Vision Pro headset for the first time this weekend. The technology was even better than I expected. The device’s mixed reality passthrough was near-perfect, blending the physical and digital worlds seamlessly. And it wasn’t too heavy either. If I hadn’t found the $3,500 price tag impossible to justify, I might’ve just […]
3 min read
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  1. Shopper & Customer

From Overwhelmed to Empowered: Unlocking Consumer Confidence With Product Content

Picture this: You need a new pair of running shoes so you visit a website to do a little research. Your screen fills with page after page of options. Before long, it’s information overload and you’re paralyzed by choice. You end up clicking on a pair from a brand you recognize. But that logo alone […]
3 min read
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  1. Department: Consumer Durables
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  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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