Technology & Innovation A USB standard for satellites? Slingshot 1 takes to orbit to test one Testing new satellites and space-based technologies has never been easy exactly, but it definitely could be easier. Slingshot 1, a 12U Cubesat mission just launched via Virgin Orbit, is an attempt to make building and testing a new satellite as easy as plugging a new keyboard into your computer. To say it’s “USB for space” […] TechCrunch July 2, 2022July 2, 2022 5 min read Technology & InnovationProcter & GambleBig DataData & InsightsDept. NonfoodAI / MLTech: IoTMarketing: BroadcastStore LocationTech: AIPricing & Promotions 0 Saving Bookmark this article Bookmarked
Data & Insights Put Your Computer Vision Models In “The Matrix” With Synthetic Data As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use-cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision is hamstrung by […] Forrester July 1, 2022July 1, 2022 < 1 min read Data & InsightsBig DataTechnology & InnovationTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Shopper & Customer It’s Time We Make E-Commerce More Human The pandemic sucks. Bold statement. I know, I know. Our relationship with COVID-19 feels like the most toxic relationship you could imagine. Once we think we’re close to done with cancellations, quarantines and masks, one of those pesky little variants pops up and forces itself back into our lives. We grab our belongings (I imagine […] Zach Holmquist June 30, 2022June 30, 2022 4 min read ShoppersConsumersCOVID19Dept. NonfoodPredictions and ForecastsTechnology & InnovationAssociatesMarketing: SocialData & InsightsCustomer ExperienceConsultingCustomer ExperienceProcter & GambleBig DataTrends: ConsumerAmazonDept. Toys & GamesHoliday & EventsMarketing: MobileOperations & Supply ChainShopifyTech: AIThick DataTikTokAI / ML 0 Saving Bookmark this article Bookmarked
Media & Marketing H&M Group taps Google Cloud tech for CX and supply chain push Google Cloud has announced a new partnership with H&M Group which will see the Swedish multinational leverage its data analytics capabilities and sustainable global infrastructure to enhance its customer experience and supply chain enablement. The pair will collaborate to develop an enterprise data backbone including a core data platform, data product, and advanced artificial intelligence […] Retail Technology Innovation Hub June 30, 2022June 30, 2022 < 1 min read Technology & InnovationData & InsightsCustomer ExperienceCustomer ExperienceBig DataMarketing: SocialTwitterGoogleOperations & Supply ChainAI / MLShoppersMarketing: In StorePartnershipsSustainabilityDept. NonfoodOwned Brands (Private Label)Tech: AIInternational 0 Saving Bookmark this article Bookmarked
Technology & Innovation Want To Be More Efficient and Productive? Automate More of Your Business Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. A growing […] Salesforce June 29, 2022June 29, 2022 5 min read Technology & InnovationShoppersAssociatesConsultingData & InsightsStrategyCOVID19Results & InvestmentMarketing: Direct & PersonalizationProcter & GambleDept. NonfoodTech: IoTSustainabilityTech: RoboticsCompetitionBig DataPricing & PromotionsDept. PharmacyMarketing: In StoreMetaverseTargetTech: AITech: AR and VRESG and CSRAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Walmart To Acquire AR Optical Tech Company Memomi Walmart and Memomi, an augmented reality (AR) optical tech company, today announced they have entered into an agreement for Walmart to acquire Memomi. This reinforces Walmart’s commitment to frictionless and omnichannel optical care. Walmart News June 29, 2022June 29, 2022 2 min read WalmartTechnology & InnovationHealth & WellnessAcquisitionShoppersOmnichannelAssociatesMarketing: SocialMetaverseMarketing: In StoreTech: AR and VRBrick and MortarMeta (Facebook)TwitterExecutivesSustainabilityPhilanthropyAI / MLBig DataData & InsightsStrategyMarketing: Direct & PersonalizationTech: AI 0 Saving Bookmark this article Bookmarked 5
Media & Marketing Lessons In Relevance From A 130 Year Old Brand GE has been injecting urgency into conversations—and actions— for over 130 years. In our conversation with GE’s chief marketing officer, Linda Boff about the company’s ability to continuously shift gears to stay relevant, she said, “Progress is part of our constant. Progress and solving tough problems for the world. You don’t get to be 130 […] Branding Strategy June 27, 2022June 27, 2022 5 min read Marketing: BrandStrategyTechnology & InnovationShoppersBig DataCustomer ExperienceHealth & WellnessEconomyExecutivesCompetitionCustomer ExperienceMarketing: In StoreMarketing: SocialPhilanthropySustainabilityData & InsightsConsumersUnileverAssociatesPredictions and ForecastsResults & InvestmentTech: AITech: IoTAI / ML 0 Saving Bookmark this article Bookmarked
Shopper & Customer Navigating Success in a ‘Phygital’ World: What Retailers Must Get Right As digital ad costs continue to climb, it’s no surprise that direct-to-consumer (D-to-C) brands are looking for new ways to connect with customers. However, they cannot take a one-size-fits-all approach to customer engagement. Today’s shoppers are split on where they prefer to engage with brands. In fact, our recent Brand Authenticity Report found that nearly […] Paige O'Neill June 27, 2022June 27, 2022 3 min read ShoppersData & InsightsCustomer ExperienceMarketing: In StoreCustomer ExperienceStrategyPredictions and ForecastsTechnology & InnovationBrick and MortarProcter & GambleBig DataConsumersBOPISData VisualizationDeliveryExecutivesTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Every Store Will Have a Brain The global pandemic sparked an evolution in the retail landscape that doesn’t show signs of stopping. Namely, there have been two obvious shifts among consumers: increased omnichannel shopping habits and decreased brand loyalty. Customers aren’t hesitating to find another retailer that gives them the shopping experience they desire, whether in-store or online. To keep up […] Josh Baylin June 27, 2022June 27, 2022 3 min read Technology & InnovationData & InsightsBig DataOperations & Supply ChainShoppersConsumersAssociatesInternationalAcquisitionWeatherSustainabilityBrick and MortarProcter & GamblePredictions and ForecastsTech: RoboticsOmnichannelStore LocationThick DataDept. GroceryCOVID19Dept. NonfoodMarketing: Loyalty & SubscriptionAI / MLTrends: RetailConsultingTech: AIMarketing: In StoreMerchandisingStrategyPartnerships 0 Saving Bookmark this article Bookmarked
Technology & Innovation Your Views: Sacred Selfishness Before I went off to the islands, I wrote about the senior software engineer at Google named Blake Lemoine who came to the conclusion that artificial intelligence (AI) developed by the company is, in fact, sentient. Meaning, “responsive to or conscious of sense impressions,” and/or “having the capacity to have feelings.” And so what did […] MorningNewsBeat June 27, 2022June 27, 2022 3 min read Technology & InnovationGoogleDept. Adult BevCustomer ExperienceCustomer ExperienceDept. BeverageConsultingData & InsightsDept. GroceryDept. NonfoodResults & InvestmentShoppersTech: AIAssociatesAI / ML 0 Saving Bookmark this article Bookmarked
Data & Insights Targeted Advertising in a Cookie-Free World Since the introduction of Apple’s App tracking transparency policy changes, retailers have been searching for ways to rebuild the lucrative world of highly targeted social media advertising. When you add today’s inflationary pressure, brands are being forced to rethink their growth strategies and determine how to keep up with other shifts happening in digital advertising. […] Alex Song June 23, 2022June 23, 2022 3 min read Data & InsightsBig DataTargetTechnology & InnovationConsumersSustainabilityAcquisitionShoppersAI / MLProcter & GambleTech: AIStrategyResults & InvestmentInsight ProvidersPredictions and ForecastsMeta (Facebook)Marketing: SocialExecutivesESG and CSR 0 Saving Bookmark this article Bookmarked
Technology & Innovation Retail’s Perfect Complement: AI and the Real-Life Store Associate Retail has certainly evolved over the past two years. Today, we’re living in an omnichannel retail universe that must be catered to carefully by retailers. Store associates can’t be expected to carry the entire load and overwhelming task of the end-to-end sales process anymore, but we also can’t entirely lean on artificial intelligence (AI) to […] Oscar Sachs June 23, 2022June 23, 2022 3 min read Technology & InnovationShoppersAssociatesProcter & GambleOmnichannelCOVID19Marketing: In StoreData & InsightsStore LocationMarketing: Direct & PersonalizationBig DataBrick and MortarExecutivesPredictions and ForecastsSustainabilityTargetTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Platform uses AI to check accuracy of off-premises orders Mistakes are a common problem in the hospitality industry, but a new artificial intelligence product is looking to reduce them. Called Double-Check, the application uses AI to check the accuracy of off-premises orders. “We know that restaurants worldwide are struggling to keep up with the high demand for off-premise orders and an ongoing labor shortage,” […] fooddeliverynews.com June 22, 2022June 22, 2022 < 1 min read Technology & InnovationRestaurantsDept. GroceryShoppersAssociatesCustomer ExperienceCustomer ExperienceDept. BeverageExecutivesBig DataData & InsightsMarketing: UGCTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Financial Advisors in North America Say AI Can Help Grow Their Business, but Adoption Can Be Challenging, Accenture Research Reveals NEW YORK; June 22, 2022 – Although the vast majority of financial advisors in North America believe that artificial intelligence (AI) will transform financial advice and help drive business growth, there are some challenges to overcome to accelerate adoption, according to new research from Accenture (NYSE: ACN). 0 Author Missing June 22, 2022June 22, 2022 < 1 min read Technology & InnovationResults & InvestmentConsultingTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Learn How These Health Companies Improved Employee Experiences During Massive Disruption Healthcare and life sciences organizations are no strangers to change. But as the pandemic took hold, it forced change in a way the industry hadn’t seen before. Much of the workforce went remote seemingly overnight, and companies had to adapt — and innovate — fast. In fact, according to a survey of healthcare and life […] Salesforce June 21, 2022June 21, 2022 4 min read Technology & InnovationHealth & WellnessConsultingCOVID19ShoppersProcter & GambleDept. NonfoodOperations & Supply ChainThick DataData & InsightsAssociatesDept. HBCSustainabilityTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Kroger expands delivery fulfillment network AURORA, Colo. — Kroger Co. is expanding its online order delivery network with the addition of a new customer fulfillment center (CFC) in the Denver Metro Area, the company said Tuesday. “We are thrilled to expand and introduce our innovative Kroger Fulfillment Network to one of the fastest-growing areas in the country and have the […] MMR June 21, 2022June 21, 2022 3 min read DeliveryKrogerOcadoShoppersTechnology & InnovationDept. RefrigeratedOperations & Supply ChainDept. FreshAI / MLDept. GroceryPartnershipsStore LocationExecutivesTech: AIMarketing: SocialAssociatesDept. FuelDept. PerimeterDept. OTCTech: Robotics 0 Saving Bookmark this article Bookmarked
Media & Marketing Little Caesars Partnership Success Clue Success does leave clues and you don’t get to be the third largest pizza chain in the world without picking up some good clues. One of the best clues for a food retailer to learn is that the right partnership can drive top-line sales and bottom-line profits while creating new electricity for your brand; according […] Grocerant Guru June 21, 2022June 21, 2022 3 min read Dept. GroceryPartnershipsMarketing: SocialBig DataData & InsightsDept. FreshDeliveryESG and CSRDept. PerimeterTechnology & InnovationExecutivesPackagingPricing & PromotionsMarketing: TradeMeta (Facebook)Dept. NonfoodBOPISConsultingTwitterDept. Toys & GamesOperations & Supply ChainEconomyHoliday & EventsTargetTech: AIConsumersTrends: TechAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Autonomous Payments industry is now front and centre Guest comment – Leila Van-Herbert & Frederic Frizzarin Are robots and artificial intelligence (AI) really about to take our jobs? While it’s not quite so simple… View Article The Retail Bulletin June 21, 2022June 21, 2022 < 1 min read Trends: TechTechnology & InnovationTech: AIShoppersAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Is Artificial Intelligence Better than Operator Intelligence Restaurants, Convenience Stores, and Bodegas have long relived on the imagination and innovation of their founds, owners, or savvy marketing professional. Those days are not all gone but there are fewer and fewer food retailers that can honestly say they have their pulse of the consumer. According to Steven Johnson, Grocerant Guru® at Tacoma, […] Grocerant Guru June 19, 2022June 19, 2022 4 min read Technology & InnovationShoppersBig DataData & InsightsDept. GroceryMarketing: SocialAI / MLPricing & PromotionsTech: AIConsumersOperations & Supply ChainAcquisitionBrick and MortarMarketing: Direct & PersonalizationMarketing: In StoreConsultingMeta (Facebook)TwitterSustainabilityMarketing: Loyalty & SubscriptionTech: RoboticsStore LocationESG and CSRResults & InvestmentRestaurantsPredictions and ForecastsDeliveryMarketing: Trade 0 Saving Bookmark this article Bookmarked
Technology & Innovation Grubhub Will Survive and Thrive for Years to Come Grubhub is setting the stage for long term success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular readers of this blog know that that Grubhub was recently bought and is owned by one of the most successful online ordering platforms in the world, Eat Takeaway, based in the Netherlands. […] Grocerant Guru June 18, 2022June 18, 2022 3 min read Technology & InnovationFood DeliveryGrubhubDeliveryTech: RoboticsDept. GroceryData & InsightsBig DataPartnershipsConsumersRestaurantsTrends: TechSustainabilityWeatherInternationalOperations & Supply ChainAutonomous VehiclesExecutivesMarketing: SocialAssociatesPredictions and ForecastsBOPISTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain Why Understanding the Reason Behind Returns is Crucial for Retailers As more customers shop online, the cost of returns has increased alongside it. Fashion giant Zara became the latest retailer to introduce charges for shoppers who return items bought online, with other stores predicted to follow suit. Fast-fashion brand Boohoo also recently warned its revenue was unlikely to grow in the first half of the […] Mikhail Dubov June 16, 2022June 16, 2022 3 min read ReturnsTechnology & InnovationShoppersConsumersData & InsightsCustomer ExperienceCustomer ExperienceDept. ApparelBig DataCOVID19PackagingInternational - UKBrick and MortarDeliveryExecutivesMarketing: In StoreMarketing: UGCOperations & Supply ChainTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
International East London Nisa revamped and relaunched An east London Nisa store has rebranded as a Nisa Extra following an extensive refit. Nisa Local Virginia Quays has changed the aisles to alter the flow of the store and offer staff a better view for security reasons. The shop previously had an issue with shoplifting and earlier this year installed artificial intelligence equipment […] Talking Retail June 16, 2022June 16, 2022 < 1 min read International - UKTechnology & InnovationTech: AILegal & CriminalAssociatesAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Wednesday Eye-Opener: Complete Sentiences by Kevin Coupe Not strictly a retail story, but one of the more intriguing stories of the week… There is a senior software engineer at Google named Blake Lemoine who has come to the conclusion that artificial intelligence (AI) developed by the company is, in fact, sentient. Merriam Webster defines “sentient” as “responsive to or […] MorningNewsBeat June 15, 2022June 15, 2022 2 min read Technology & InnovationGooglePepsiCoMarketing: SocialData & InsightsBig DataTech: AIDept. NonfoodAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Grubhub and Cartken deliver food to university students via autonomous robots Grubhub and Cartken have announced a partnership to bring robot delivery to college campuses. The service was piloted at Ohio State University this spring, and a full roll-out is expected when students return to campus this autumn. Grubhub partners with more than 250 college campuses across the United States to give students the ability to […] Retail Technology Innovation Hub June 13, 2022June 13, 2022 < 1 min read Technology & InnovationTech: RoboticsFood DeliveryGrubhubDeliveryTrends: TechPartnershipsDept. GroceryWeatherRestaurantsTech: AISustainabilityAssociatesAutonomous VehiclesOperations & Supply ChainExecutivesCryptoBOPISAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Starbucks CEO faces legal trouble, Google says bots aren’t sentient and investors pick profit over ESG Also: Spindrift’s take on the “balsamic Coke” TikTok trend. Hello, communicators: Sparkling water brand Spindrift’s recent take on a TikTok trend was well-received by viewers, prompting more than 3,000 likes and garnering 54,000 views. @drinkspindrift As a sparkling water brand we felt obligated to taste test this combo. #balsamiccoke #balsamicseltzer ♬ original sound – spindrift […] PR Daily June 13, 2022June 14, 2022 3 min read Technology & InnovationMarketing: SocialESG and CSRAssociatesDept. BeveragePepsiCoRestaurantsTikTokGoogleLegal & CriminalExecutivesConsumersBig DataData & InsightsThick DataMergersMetaverseTwitterMarketing: VoiceStrategySustainabilityTech: AITrends: MarketingTrends: TechAI / ML 0 Saving Bookmark this article Bookmarked
Technology & Innovation Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of […] Retail TouchPoints June 13, 2022June 14, 2022 8 min read Technology & InnovationCryptoMetaverseNFTMeta (Facebook)Procter & GambleTrends: TechDept. NonfoodDept. Toys & GamesMarketing: SocialDept. ApparelInclusivitySustainabilityExecutivesShoppersESG and CSRPredictions and ForecastsInternational - UKBig DataData & InsightsDept. BeverageHealth & WellnessStrategyTech: AIConsumersDept. OTCPartnershipsPop UpsRecommerceAI / ML 0 Saving Bookmark this article Bookmarked 5
Data & Insights Digital Food Marketing is Required for Restaurants and C-Stores Today Do you think your company can sell for to today’s consumers like you did in 2015, 2018, or 2021? Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated “If you are a Food Marketer today and not using handheld digital food marketing tools, you won’t be a food marketer for long.” […] Grocerant Guru June 13, 2022June 13, 2022 3 min read Dept. GroceryShoppersRestaurantsData & InsightsBig DataTechnology & InnovationDeliveryBrick and MortarCOVID19ConsumersAcquisitionInternationalStrategyMarketing: UGCMarketing: Direct & PersonalizationMarketing: SocialAI / MLDept. NonfoodMarketing: In StoreOperations & Supply ChainPepsiCoTech: AIExecutives 0 Saving Bookmark this article Bookmarked
Channel: Grocery Kroger Launches Pure-Play E-Grocery In South Florida Kroger said yesterday that its pure-play e-grocery service, Kroger Delivery, now is serving “customers in South Florida with the opening of a new spoke location in Miami. The 60,000-square-foot spoke facility, in collaboration with the Fulfillment Center in Groveland, FL, will serve as a last-mile cross-dock location that efficiently expands Kroger Delivery’s ability to serve […] MorningNewsBeat June 9, 2022June 9, 2022 < 1 min read KrogerDeliveryTechnology & InnovationBrick and MortarStore LocationWegmansCompetitionOcadoPartnershipsTech: AITech: RoboticsAI / MLAcquisition 0 Saving Bookmark this article Bookmarked
Data & Insights With Personalization, the Right Moment is Right Now When consumers exchange their data with brands and retailers as currency, they want to know that their information is being used to deliver better customer experiences. Previously, customers may not have known that their personal information was being collected and stored by their favorite stores. But over the past few years, we’ve experienced major shifts […] Derek Slager June 9, 2022June 9, 2022 3 min read ShoppersData & InsightsBig DataMarketing: Direct & PersonalizationTechnology & InnovationConsultingCustomer ExperienceCustomer ExperienceConsumersOmnichannelAI / MLBrick and MortarStrategyPricing & PromotionsESG and CSRMarketing: SocialMarketing: TradeOperations & Supply ChainPredictions and ForecastsStore LocationTech: AIEconomy 0 Saving Bookmark this article Bookmarked 5
Technology & Innovation AI and where it stands in the retail industry While the use of artificial intelligence has grown throughout several industries in recent years, there is still a great deal of mystery surrounding AI. This was the focus of the breakout session “AI and Machine Learning: Where Are We Now?” at the ICX Summit at the Hilton Easton hotel in Columbus, Ohio on June 2. Retail Customer Experience June 9, 2022June 9, 2022 < 1 min read Technology & InnovationAI / MLTech: AI 0 Saving Bookmark this article Bookmarked
Channel: Restaurants CPG: NonFood Channel: Restaurants Department & Category Department: Consumer Durables Department: HBC ESG Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Trends & External Forces How the KFC Crocs shoe became the hottest item at Fashion Week The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & […] Written by PR Daily July 1, 2022July 1, 2022 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Associates & Employees Holiday & Events The 2022 Back to School Survey: 1,400 Moms Talk BTS Shopping What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […] Written by Field Agent July 1, 2022July 1, 2022 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer Trends & External Forces Consumers rank planetary health over population health Issues related to transparency and building consumer trust have led Innova Market Insights’ trend reports for several years. Now those trends are zeroing in on sustainability with a shift in key consumer concerns about the environment. Written by Food Business News July 1, 2022July 1, 2022 Saving Bookmark this article Bookmarked
Corporate Finance Department: HBC Acquisitions, Divestitures & Mergers Corporate Strategy Corporate Finance ESG Data & Insights International Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Operations & Supply Chain Kohl’s Ends Sales Talks With FRG, Citing Uncertain Retail and Financial Environment Kohl’s is off the sales block following the end of talks with Franchise Group (FRG), which has been the highest bidder for the company since the retailer began seeking a buyer in January 2022. When exclusive acquisition negotiations began in early June, FRG proposed $60 per share for Kohl’s, a valuation of $8 billion, eventually […] Written by Retail TouchPoints July 1, 2022July 1, 2022 Saving Bookmark this article Bookmarked
Associates & Employees Department: Foodservice Underground Donut Tour Launches in Dublin Today, the Underground Donut Tour, the World's Best Donut Tour, is launching their first tour within the European Union, specifically, in Dublin, Ireland. The Underground Donut Tour has been running for 7 years across the US and the UK, including Chicago, Philadelphia, New York City, Portland, Seattle, Boston, Nashville, New Orleans, London and now adding Dublin to our roster. Hosting thousands of guests from around the world and showcasing the best doughnuts each city has to offer. Written by PR Newswire July 1, 2022July 1, 2022 Saving Bookmark this article Bookmarked