Agencies

Agencies in the retail and CPG industries.

  1. Department: Consumer Durables

Corporate Social Responsibility: What Retailers Need to Know

Corporate social responsibility (CSR), once a differentiator for brands, is now the norm. Today’s consumers expect those they do business with, including retailers, will have positive impacts on the world. In fact, Gen Z consumers are three times as likely to say that the “purpose of business is to serve communities and society” rather than […]
3 min read
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  1. Trends & External Forces

Keystone’s Michael Cragg Wins Reader’s Choice Award from Concurrences

NEW YORK, NY — Concurrences, the leading antitrust publisher, last week awarded “The Proper Measure of Profits for Assessing Market Power” as the Reader’s Choice Award winner in the “Best Business Article: General Economics” category at the 2024 Concurrences Antitrust Writing Awards. The paper was co-authored by Keystone Senior Partner Michael Cragg, alongside economists Patrick […]
2 min read
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  1. Data & Insights

Morrisons Media Group ramps up retail media offering, including digital screens on Market Street food counters

Morrisons Media Group (MMG) is introducing new retail media opportunities in a bid to further connect Morrisons customers with their favourite brands.  First up, digital screens are being introduced at Morrisons Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional […]
2 min read
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  1. Media & Marketing

How Free People Crafts Compelling Influencer Marketing Campaigns

In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachan […]
2 min read
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  1. Technology & Innovation

Starring Gather AI, Wolt, Sainsbury’s: check out RTIH’s most read retail technology articles from last week

Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
6 min read
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  1. Shopper & Customer

Crafting authentic narratives: why storytelling matters in brand PR for lifestyle retailers

According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
4 min read
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  1. Retailer Media

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
11 min read
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  1. Data & Insights

Marketing Spending Benchmarks and Managing Digital Marketing Returns

This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University […]
< 1 min read
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  1. Data & Insights

16 market research tools and resources to help you think like your consumers

So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
9 min read
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  1. Trends & External Forces

Interview with Jonathan Chaupin from Agency 2.0

Once a quarter, we sit down with either a client or an agency partner to discuss various topics. This quarter, we are pleased to sit down with Jonathan Chaupin, the founder and CEO of Agency 2.0. an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since […]
4 min read
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  1. Media & Marketing

FAST has made linear TV cool again; personalization will make it cooler

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
4 min read
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  1. Shopper & Customer

Moving Your Business From Offline To Online: Strategies In 2024

When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
3 min read
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  1. Shopper & Customer

The Physical Retail, Digital Canvas Customer Shopping Experience DSI

“If we can satisfy some real needs for the consumers and bring a thoughtful application of technology, analytics, and science to this new environment, then I think we will achieve this trifecta of wins — consumers will win, retailers and brands will win.” — Arsen Avakian, CEO and Founder of Cooler Screens The majority of […]
9 min read
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  1. Data & Insights

Squeezing Time.

The Persistence of Memory by Salvador Dali. This post was inspired by a conversation with and informed by content provided by Chris Outram, EVP, Head of Blockchain for Publicis Groupe Media ,who provides ongoing coaching and homework to keep me updated on Web 3 which Publicis defines as a constellation of AI, Blockchain, and XR […]
5 min read
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  1. Channel: Grocery

Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth

Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia.  Jessica Hendrix will begin her tenure […]
2 min read
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  1. Technology & Innovation

Devesh Mishra Appointed President of CoreAI at Keystone

NEW YORK, NY — Keystone announced today the appointment of Devesh Mishra as President and Chief Product and Technology Officer of CoreAI, marking a significant step toward the company’s objective to lead in innovation in artificial intelligence. Mr. Mishra, whose illustrious career spans over two decades in the tech industry, brings a wealth of experience […]
3 min read
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  1. Retailer Media

5 Challenges Facing Retail Media 

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and […]
2 min read
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  1. Channel: Grocery

Hy-Vee hires former Saatchi & Saatchi X chief

WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […]
2 min read
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  1. Data & Insights

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no […]
4 min read
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  1. Retail Ecosystem

Key Takeaways From Shoptalk Spring 2024

Shoptalk always brings the best and brightest minds of the industry together for four days packed with insights, networking opportunities, trend predictions and so much more. This year, the spring event in Las Vegas was no exception. But like many other major industry events, Shoptalk can feel like you’re sprinting a marathon — there’s so […]
3 min read
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  1. Trends & External Forces

Retail Leaders Weigh in on the FTC’s Proposed Updates to the Green Guides

The Federal Trade Commission (“FTC”) is set to release an updated version of its Guides for the Use of Environmental Marketing Claims this year. These “Green Guides” — which haven’t been updated in over a decade — do not have the force of law but provide marketers with guidance on how to make properly substantiated […]
3 min read
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  1. Operations & Supply Chain

3 Ecommerce Logistics Trends that are Changing Retail Right Now

The ecommerce industry has experienced rapid growth in recent years, with global sales reaching an estimated $5.8 trillion in 2023, according to research by Statista. The same study suggests this trend is only expected to continue: by 2027, the global retail ecommerce market is projected to grow by 39% and surpass the $8 trillion mark. […]
4 min read
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  1. Technology & Innovation

Potential of AI

“We approach the integration of AI with a mixture of excitement and caution,” Kate Seymour, marketing director at CMYK, said recently.  She captured I think how many businesses are thinking about AI. She went on: “While we recognise the vast potential AI holds for enhancing our own marketing strategies and improving the services we offer […]
2 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Channel: Grocery

Disruptive Retail Media with Hy-Vee’s Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […]
2 min read
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  1. Media & Marketing
  2. Trends & External Forces

3 Ways Retailers Can Thrive in a Cookieless Era

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal, […]
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  1. Trends & External Forces
  2. Shopper & Customer
  3. Trends & External Forces

Retail industry reacts to March inflation dip

The Consumer Prices Index (CPI) rose by 3.2% in the 12 months to March 2024, down from 3.4% in February.   Core Inflation came in at 4.2% in the 12 months to March 2024, down from 4.5% in February while food inflation fell one percentage point… This story continues at Retail industry reacts to March inflation […]
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