1. Corporate Purpose

Taco Bell Recycling is Better for All

 

The world is looking for signs that things are getting better, life is normal, and doing what leaders do help everyone by doing better.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “Taco Bell is giving consumers a glimpse of the ‘better for you’ signs they are looking for by helping clean up litter via using new recyclables.” That is going to drive new electricity into the Taco Bell brand.”

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  How is your brand building new electricity?

Taco Bell customers have an obsession with its hot sauce packets, with 8.2 billion sauce packets used in the U.S. each year. The catch is today they’re not recyclable. So, Taco Bell will be collaborating with international recycling leader TerraCycle later this year to give its sauce packets a spicier second life that doesn’t involve a landfill. Taco Bell, no stranger to industry firsts, is the first quick-service restaurant brand to partner with TerraCycle to tackle recycling flexible film packets.

Think about the fact that 8.2 billion sauce packets recycled, and the difference that can make.  It is better for all of us. Taco Bell will be launching a U.S. pilot program in 2021 to recycle its iconic hot sauce packets.

TerraCycle is renowned for collecting traditionally non-recyclable materials, cleaning them, then melting and remolding them into hard plastic that can be used to make new recycled products. This means that one day, used sauce packets could have an exciting future as something totally new.

Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer, stated, “In the food industry today, there is no widely available solution for recycling the flexible film packets that are so commonly used for condiments,” … “So, we’re thrilled to leverage the expertise of TerraCycle to recycle our iconic sauce packet packaging in a way that’s as bold and innovative as our menu.”

So, the ability to recycle sauce packets is very important in achieving Taco Bell’s goal of making all consumer-facing packaging recyclable, compostable, or reusable by 2025 in restaurants across the globe. The pilot launch is slated to take place later this year, and its results will determine the most viable solutions moving forward, including potential program expansion.

TerraCycle CEO and Founder, Tom Szaky, stated, “Now more than ever, consumers don’t want to sacrifice the planet no matter how delicious the meal,” “Together, Taco Bell and TerraCycle will push the quick service industry by finally finding a way to recycle this type of product. This effort takes us one step closer to keeping packets out of landfills and our mission of ‘Eliminating the Idea of Waste.'”

No need to wait, are you eager to recycle their sauce packets, there are steps they currently can take to leave a lighter footprint. Be sure to check the specific recycling and composting guidelines of your local municipality when disposing packaging, and if you don’t use each packet from your Taco Bell order, save it for later to add some kick to other meals

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869


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