1. Data & Insights

Supermarkets outscore Amazon in online grocery satisfaction poll

Written by Posted on Less than 0 min read
WitScore: 5

The results from The Feedback Group’s survey indicate the deep investments companies like Kroger and Ahold Delhaize have made in e-commerce over the past several years are paying off.

Dive Brief:

  • Supermarkets outscored Amazon as well as mass merchandisers Walmart and Target in a recent online grocery satisfaction survey conducted by The Feedback Group.
  • Supermarkets scored 4.40 out of five points in overall satisfaction, while Amazon scored 4.30 and the mass merchants scored 4.26. Discount grocers, including Aldi and Lidl, scored a 4.11 while dollar stores scored the lowest at 3.90.
  • The results, which were based on a survey of 1,000 online food shoppers, indicate that the investments supermarkets have made in online shopping over the past several years are paying off, according to The Feedback Group.
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