Paco Underhill of Envirosell said that supermarket store designs made more sense early in the twentieth century than today. “In the aging supermarket, they wanted to hold you in the supermarket for as long as they possibly could. Whereas part of what we know now is that all of us, but particularly the younger generation, are multitasking – particularly female shoppers. They’re looking at getting in and getting out faster. So why is the milk fixture still the farthest from the door,” he said.
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