1. Partnerships & Alt Profit

Staropramen partners with Blumentha

Molson Coors’ Staropramen brand has partnered with Everdure by Heston Blumenthal for a summer BBQ promotion. The activity sees Staropramen partner with world-famous chef Heston Blumenthal and his Everdure by Heston Blumenthal BBQ range, in a global campaign under the tag line ‘BBQ Like an Expert’. From 1st May, until the 30th of June, consumers …

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