1. Channel: Restaurants

Starbucks hands US creative duties to WPP amid turnaround push

Written by Posted on Less than 0 min read

The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Uncategorized

Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image

“The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

Toyota unifies multicultural, mainstream messaging in multi-agency campaign

A Total Toyota strategy strives to bring more cohesion to the automaker’s marketing around its new midrange Grand Highlander SUV. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Food

Snickers owner Mars to buy Kellanova for $35.9B

The deal for the Cheez-It and Pringles maker is the biggest in the food space since the Kraft Heinz merger in 2015.  View Original Article KraftHeinz Mars Inc. Dept. Grocery Mergers Kellogg's MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Uncategorized

‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Dentsu supports next-gen creatives with House of Creators on Roblox

The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Why brands should be championing women’s sports from sideline to spotlight

The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay reaffirms commitment to diverse creators with new campaign

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. View Original Article Dept. Grocery Dept. Apparel PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Adam Driver turns 5-star Amazon reviews into theatrical monologues

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events. View Original Article Amazon Marketing: UGC Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Sonesta chief brand officer on building name recognition in a crowded market

The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.” View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: Food

Manischewitz rebrands to extend appeal beyond kosher aisle

Debuting ahead of Passover, the makeover was spearheaded by an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.  View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Corporate Finance

Spirit Airlines lands new campaign boosting affordable luxury

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy. View Original Article Bankruptcy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Snap brings AR try-on experience to San Francisco art exhibit

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.   View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Retailer Media

As retail media networks widen their scope, is a reckoning inbound?

Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category. View Original Article Marketing: Digital Media Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

3 critical gaps that are sabotaging your marketing plan

Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Media & Marketing

Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz. View Original Article Marketing: Loyalty & Subscription Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Campaign Trail: Café Bustelo gives its animated world an icy makeover

As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing. View Original Article Dept. Beverage Dept. Refrigerated MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Retailer Media

‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced. View Original Article Marketing: Broadcast Marketing: In Store Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

DEI still a strong strategy despite backlash — here’s what the numbers say

Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives. View Original Article Insight Providers Strategy Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next