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SPECIAL, NOT BIG: Featuring Voodoo Donuts CEO Chris Schultz

This week our very special guest is Chris Schultz, a veteran executive with previous stints at Starbucks and MOD Pizza, who now serves as CEO of Voodoo Donuts, the remarkable Portland, Oregon based company that invented the gourmet donut category and has developed a cult-like following, despite expanding to a dozen locations.

Chris shares many lessons from his decades of restaurant experience, unpacking what it takes to consistently deliver “crave-able” product, whatever your target audience. Mostly, we delve into the importance of putting brand first, the importance of constant innovation, and how to keep the magic and preserve authenticity while pursuing an expansion strategy. 

As is our custom, we wrap up the episode with our fast-paced weekly segment  “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week’s big stories include Gap’s sale of Intermix to private equity, Macy’s commission kerfuffle, Wayfair and Peloton’s earnings and Dick’s Sporting Goods new outlet concept.


Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker “sizzle” reel      here.

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.


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