1. ESG

Social media ad spend vulnerable as trust declines further, survey finds

Written by Posted on Less than 0 min read

Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Channel: Ecommerce & Digital

Amazon embraces the joy of friendship for global holiday campaign

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.” View Original Article Amazon Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement. View Original Article Marketing: In Store Marketing: Retail Media Dept. Nonfood Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Trends & External Forces

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.  View Original Article Google Government Legal & Criminal Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Operations & Supply Chain

Ad industry ‘not even close’ to realizing net-zero goals, report says

The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain. View Original Article Agencies Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Retailer Media

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season. View Original Article Walmart Marketing: Retail Media Holiday & Events Walmart Connect MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Finance

Dramamine goes for the gut with documentary tribute to barf bags

Interviews with barf bag collectors and everyday people animate the brand’s largest marketing investment since getting acquired in 2010. View Original Article Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Adult Beverage

Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior. View Original Article Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

The brand and a veteran of “The Bachelor” are getting in on a viral “cooking hack” of turning chips into mashed potatoes with a social media sweepstakes. View Original Article Dept. Fresh Marketing: Social Media TikTok ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models. View Original Article Data & Insights Thick Data Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Data & Insights

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers. View Original Article Target Data & Insights Marketing: Loyalty & Subscription Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Amazon will bring ‘limited’ ads to Prime Video starting in early 2024

The streamer is promising to deliver “meaningfully fewer ads” than rivals, while Prime members can pay extra to avoid them. View Original Article Amazon Predictions and Forecasts Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%. View Original Article Amazon Marketing: Loyalty & Subscription Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Campbell’s Chunky tournament blends football with the metaverse and livestreaming

Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream.  View Original Article Marketing: Social Media Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Merchandising

Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch. View Original Article Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization. View Original Article Data & Insights Marketing: Direct & Personalization Marketing: In Store Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Corporate Strategy

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8. View Original Article Executives Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Merchandising

Corona, Tripadvisor team for beer-fueled digital travel hub

The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers. View Original Article Data & Insights Dept. Adult Bev Dept. Beverage Marketing: Trade Pricing & Promotions Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

TikTok unveils Out of Phone OOH ad solution for brands

L’Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more. View Original Article Dept. Fuel Marketing: OOH Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. View Original Article Insight Providers Strategy Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next