1. Retail Operations

Social Commerce for the Omnichannel Consumer

Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any digital platform where people interact with each other become a critical component to eCommerce brands’ success. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic last year came from social platforms. Now is the perfect time for brands to amplify their social commerce strategy to reach their shoppers.

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