1. Department: Beverage

Sober celebrities pour into nonalcoholic beer

Written by Posted on Less than 0 min read

Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.

View Original Article
Post Views: 51
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Acquisitions, Divestitures & Mergers

Activating the long tail: a digital-first strategy for SMB customer acquisition

Digital-first customer hubs show how SMBs can fuel faster growth when data and action connect. View Original Article Acquisition Data & Insights Dept. Fuel Shoppers Strategy Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

E.l.f. brings AI-powered color-matching for makeup to Pinterest

In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.  View Original Article AI Dept. Nonfood Marketing: Social Media Technology & Innovation Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Consumer Durables

Express nods to its Y2K heyday in campaign that unites fashion, music

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform. View Original Article Dept. Apparel Executives Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. ESG

Retailers look beyond social feeds for brand storytelling in 2026

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI. View Original Article AI ESG and CSR Predictions and Forecasts Technology & Innovation Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Data & Insights

How Yum’s AI factory supercharges marketing at Taco Bell and beyond

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands. View Original Article AI Dept. Grocery Executives Restaurants Technology & Innovation Post Views: 61 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Home Improvement

Why Lowe’s wants content creators in its network to pitch product ideas

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast. View Original Article Executives Lowes Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

How Litter-Robot’s first CMO uses marketing to drive cat ownership

Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category. View Original Article Dept. Pet Executives Tech: Robotics Technology & Innovation Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

5 ways advertisers can optimize women’s sports investments

New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand outcomes. View Original Article Agencies Technology & Innovation Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

A cure for Cannes Lions FOMO: What marketers might have missed

From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.  View Original Article AI ChatGPT Strategy Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Restaurants

How McDonald’s dug into nostalgia and reignited the chicken wars

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings. View Original Article Dept. Grocery Restaurants Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Stores & Formats

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold. View Original Article Brick and Mortar Executives Post Views: 39 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year. View Original Article Gaming Marketing: Social Media Restaurants Post Views: 73 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

How CMOs can get out of ‘no man’s land’ and on the same page as CEOs

Boathouse CEO John Connors examines the agency’s fourth annual study of the CEO’s perspective on marketing and the role of the CMO. View Original Article Executives Post Views: 54 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Meta touts industry-leading ad revenue growth, but AI unease rises

CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced. View Original Article AI Executives Meta (Facebook) Technology & Innovation Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: HBC

P&G bets on WNBA and women’s sports with new multibrand sponsorship

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership. View Original Article Procter & Gamble Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Adobe expands agency partnerships as part of agentic AI platform debut

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients. View Original Article Agencies AI Customer Experience Partnerships Technology & Innovation Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

Heineken brings group chats to life to spur in-person connections

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once per month at most. View Original Article Technology & Innovation Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Department: HBC

Beyoncé’s Cécred tells real women’s stories in first brand campaign

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences. View Original Article Dept. HBC Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

Dairy farmers cultivate Gen Z fans on Fortnite

A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming. View Original Article Consumers Dept. Beverage Dept. Dairy Dept. Fresh Dept. Refrigerated Gaming Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

Sociable: Trump extends US TikTok sell-off deadline once again

The ByteDance-owned app will now have until June 18 to work out a deal.  View Original Article Marketing: Social Media TikTok Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
Next