Sneaker and streetwear retailer Snipes US has launched “Snipes Reserve,” a digital wallet-based loyalty program, powered by Accrue, that rewards members with cash back (rather than points), pre-funding bonuses and early access to limited releases and events.
Snipes Reserve members earn 3% cash back on eligible purchases, providing $3 back in real dollars for each $100 spent that can be used immediately, either in-store or online. Members also can prefund money into their Snipes Reserve wallet through one-time or recurring contributions, earning 5% toward future Snipes purchases. Additionally, Snipes Reserve offers a crowdfunding tool that allows friends and family to contribute to members’ wallets.
Members also gain a chance for early access to the hottest sneaker releases, including limited collaborations and exclusive holiday releases. When members register their preferred size in the Snipes app, they become eligible to receive a text notification two days before the general release date, allowing the members to reserve their pair prior to the official drop.
Additional benefits of the Snipes Reserve program include:
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- Priority invitations to VIP events hosted by Snipes Chief Creative Officer DJ Khaled;
- Ticket access through Snipes’ partnership with the Philadelphia 76ers;
- First looks at Snipes exclusive collections and global collaborations; and
- Exclusive access to launches and community events.
“At Snipes, our customers have always been at the heart of everything we do, and Snipes Reserve is the next evolution of that commitment,” said Martin Badour, Snipes US President in a statement. “We’re thrilled to offer our loyal community new and meaningful ways to interact with the brand they love, whether that’s earning cash back on their purchases, gaining early access to the most coveted drops or connecting with exclusive experiences.”
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Last month, Snipes US hosted activations at three Historically Black Colleges and Universities (HBCUs), and the retailer is offering a merchandise collection from Pro Standard, a licensee that has created apparel celebrating nine HBCUs.
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