1. Media & Marketing

Smaller advertisers move to Twitter as big marketers shy away

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Direct response and other small advertisers are running more ads on Twitter as many large marketers have ended or cut back advertising on the social media site since Elon Musk acquired it. “It’s almost like watching [HSN], but on a Twitter feed,” said Nii Ahene, chief strategy officer at Tinuiti. “‘$9 for this oven mitt that is also a coaster.’ I’ve seen this all over the place.”

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