1. Partnerships & Alt Profit

SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston

Written by Posted on Less than 0 min read

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

View Original Article
Post Views: 93
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Beverage

James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value. View Original Article Dept. Beverage Dept. Adult Bev Post Views: 241 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

JCPenney builds on promising brand push with ‘Back-to-It’ campaign

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits. View Original Article Holiday & Events Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV. View Original Article Executives Holiday & Events Streaming Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Shopper & Customer

Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

“Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt. View Original Article International - North America Executives Consumers Trends: Consumer Restaurants Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

IAB maps best practices for performance-driven CTV ads

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend.  View Original Article Marketing: Broadcast Streaming ESG and CSR Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo names new US beverages CMO amid soda category disruption

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings. View Original Article Executives PepsiCo Dept. Beverage Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Delivery

DoorDash boosts college football marketing with seasonal rewards, events

A digital spot, tailgate tour and other game day experiences promote DoorDash Streaks, a program that rewards app users who order on Saturdays.   View Original Article Food Delivery DoorDash Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

How Corona Cero mixed AI, human insights to find Olympic gold

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks. View Original Article AI Data & Insights Technology & Innovation CPG: Adult Beverage Post Views: 29 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Restaurants

Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game. View Original Article Restaurants Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Creators can be a full-funnel marketing tactic, Snap study finds

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined. View Original Article Marketing: Social Media Predictions and Forecasts TikTok Post Views: 99 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations. View Original Article Amazon Consumers Post Views: 160 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Corporate Finance

How brand expectations for creator AORs are evolving as investment grows

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy. View Original Article Results & Investment Executives Strategy Unilever Post Views: 41 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Strategy

Mazda’s CMO on how a new brand platform helps it punch above its weight

Despite launching on “Thursday Night Football,” the platform is about more than just ads and will fuel customer experiences and community activations. View Original Article Dept. Fuel Executives Shoppers Post Views: 190 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Kroger plans Shop the Scene experience on Hulu for holiday campaign

Users of the streaming platform can scan a QR code to access recipes inspired by the dinner scene from “National Lampoon’s Christmas Vacation.” View Original Article Kroger Marketing: Digital Media Holiday & Events Streaming Post Views: 174 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade scores a touchdown with inclusive football campaign

The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport. View Original Article Inclusivity PepsiCo Post Views: 219 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions. View Original Article Agencies AI Executives Technology & Innovation Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Sponsored

Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products. View Original Article AI Technology & Innovation Sponsored Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Listerine turns mouthwashing sounds into music with Twitch creators

A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign. View Original Article Marketing: Social Media J&J Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: Beverage

Why Recess is rethinking Dry January as drinking trends toward moderation

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels. View Original Article Dept. Beverage Marketing: OOH Post Views: 19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next