1. Media & Marketing

Should You Put Your Full Product Catalog on Amazon, or Retain Some Exclusives?

John Pak is a Client Project Manager at Bobsled, an Acadia company

Earlier this year, an apparel brand came to me with a question. The brand was planning to upload many of its products to Amazon, and it wanted to know: should it list all of its catalog on Amazon, or should it save some products to list exclusively on its DTC site? 

Since the rise of e-commerce, brands have been asking themselves this very same question. The answer, however, remains complicated.

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