1. Department: HBC

Shoppers Drug Mart Shines with Quo Beauty Pride Collection

Shoppers Drug Mart is unveiling its limited-edition private brand Quo Beauty Pride Collection, designed to inspire colorful looks for Pride festivities in 2021. Although many celebrations will be virtual in nature, the new Quo Beauty line will help beauty lovers create stand-out looks using the colors of the rainbow.

With playful shade names like Inspire, Pride, Strut, Fierce and Celebrate, the new Quo Beauty™ Pride Collection contains a range of color cosmetics including waterproof eyeliners, an eyeshadow palette, eyelashes and brow stickers; nail polish and accessories, such as a brush set, headbands, sunglasses and more. Shoppers Drug Mart is supporting the LGBTQ2S+ community by contributing *10% of all sales of the collection up to a total of $20,000* to PFlag Canada.  The retailer will also be supporting PFlag Canada, PFlag Toronto and The 519 with a donation of $20,000.

“With over 50 products, the Quo Beauty™ Pride Collection is one of the most colorful and playful collections in our history,” says Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “It’s about inclusivity, acceptance, and the celebration of self-love with a line that sparks creativity and is easily accessible to our customers.”

To bring the Quo Beauty Pride Collection to life, the brand has partnered with television personality, well-loved drag performer Priyanka (@thequeenpriyanka).

“I love creating new looks, and celebrating Pride lends itself to getting creative,” says Priyanka. “The range of bold colors in this collection really spoke to me, and I can’t wait to see what Canadians will do with it.”

The Quo Beauty Pride collection is available online at Shoppersdrugmart.ca and Pharmaprix.ca, and in-store from May 22, 2021, to June 18, 2021, or until supplies last. The line of color cosmetics is vegan, cruelty-free, and PETA-certified, with a focus on minimal packaging. The Quo Beauty Pride Collection makeup brushes are made with 100-per-cent synthetic fibers and offer high-performance applications by leveraging the latest advances in technology and design.

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