1. Shopper & Customer

Shopper Marketing Weekly Snacks #15

Written by Posted on Less than 0 min read
retail news

Campaign scoop

Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impossible. In this commercial for Old Spice, Fake Thor confesses his love for its role and for lavender. As the commercial states: It takes thick skin to embody the God of Thunder, but that skin still needs moisturizing. 

View Original Article
Member since
Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies, sensors, motion, light and sound, Tokinomo brings products to life on the shelf by giving them a voice and a personality and allows them to interact with the shoppers in a truly memorable way. FMCG brands from around the world use the Tokinomo solution to create immersive experiences for shoppers in supermarkets and brick and mortar stores. We partner with global retailers, in-store marketing agencies and FMCG brands to increase brand awareness and sales. Our patented, certified and award winning device provides real-time campaign analytics and is easily managed remotely. Each Tokinomo device is connected wirelessly to our data servers, which means you can change campaign settings like audio files, sound volume and motion pattern remotely and have real-time access to data, so you can monitor the campaign at all times, irrespective of the number of locations it is implemented in. Besides doing an amazing job to delight shoppers through creative marketing experiences, Tokinomo is also one of the most efficient POP marketing solutions, as it manages to boost sales with an average of 200%. https://www.tokinomo.com/blog
Do you like Tokinomo's articles? Follow on social!

More from Tokinomo

  1. Media & Marketing

Successful CPG Product Launch In-store

If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is to launch new products. However, the needs and wants of customers are constantly changing. This means that FMCG brands need to adapt to these trends and changes by releasing new products or making changes to existing […]
< 1 min read
0
  1. Merchandising

On-shelf availability: How to keep your customers happy and shopping

Shoppers still love to come to the store to quickly grab the products they need or to stroll along the fully stocked shelves. The pandemic had a major impact on brick and mortar stores, including grocery stores. After two years of the pandemic, the damage can still be seen in the on-shelf availability, foot traffic, […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly News #11

Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants to amp up its outreach at major summer events and festivals.  100,000 mini breakfast sandwiches are going to be offered at the Bonnaroo music festival near Nashville, Tenn. Nothing goes better with a Stevie […]
< 1 min read
0
  1. Data & Insights

Retail analytics: The power of data for brick and mortar stores

In-store, online, hybrid, omnichannel. These are just a few faces of the retail industry. People need products and they love to shop. However, the competition is fierce and retailers are looking for new and engaging ways to attract customers.  View Original Article Data & Insights Marketing: In Store Marketing: Social Media Brick and Mortar Competition […]
< 1 min read
0
  1. Data & Insights

Retail analytics: The power of data for brick and mortar stores

In-store, online, hybrid, omnichannel. These are just a few faces of the retail industry. People need products and they love to shop. However, the competition is fierce and retailers are looking for new and engaging ways to attract customers. 
4 min read
0
5
  1. Shopper & Customer

Customer loyalty vs customer satisfaction in-store

Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack, while others have all the time in the world to stroll around the store. However, a retailer needs to be able to fulfill the needs of these very different customers.  View Original […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #20

Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all who need a break after the family vacation. In their short, but witty commercial, you could see that a Pepsi can go a long way after you’ve compromised with your family during the vacation.  View […]
< 1 min read
0
  1. Holiday & Events

Grocery trends, holiday commercials, and Super Saturday – Weekly Snacks #37

Holiday commercials Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath until they react? This is the essence of Macy’s Christmas commercial. A family is unwrapping gifts and when the mother thought they were done, her husband surprises her with the ultimate gift. We all […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #13

Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transportation, or biking to work seem like good alternatives, right? In a funny and relatable ad, Walmart wanted to showcase the benefits of its membership.  View Original Article Walmart Dept. Fuel Marketing: Broadcast Marketing: Shopper Marketing: Social Media Shoppers […]
< 1 min read
0
  1. Trends & External Forces

Rise in inflation influencing grocery advertising

A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 pandemic, the war in Ukraine, and now the rise in inflation have influenced everything from the supply chain to customer behavior.  View Original Article Marketing: Social Media Operations & Supply Chain […]
< 1 min read
0
  1. Merchandising

Retail Merchandising Best Practices for Grocers

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The way products are displayed, organized, and promoted can influence customer behavior and drive sales. In this article, we will explore the best practices for retail merchandising in the grocery industry to help you improve your […]
< 1 min read
0
  1. Shopper & Customer

Shopper engagement: How to have the wow-factor in-store

Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike shoppers who are scrolling on social media or reading your brochure, in-store customers already made an effort to show up so they might as well end up making a purchase. However, this is not […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #08

Campaign Scoop Always refreshing. What do you do when you mistakenly eat the spiciest peppers? How about when you fall asleep in the Sun? Sprite’s latest commercial shows that the cold, refreshing beverage is there for you when 🔥 “Heat Happens”.  View Original Article Marketing: Social Media Shoppers Dept. Beverage Dept. Fresh Dept. OTC Marketing: […]
< 1 min read
0
  1. Shopper & Customer

How to succed at retail marketing in 2022

The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the pandemic, 75% of customers mentioned that they changed the brands they bought. This shows that shoppers are no longer holding on to a brand if it doesn’t satisfy their needs and wants. The same goes for […]
< 1 min read
0
  1. Trends & External Forces

The future of grocery retail | Expert round-up

A pandemic, the rising inflation and cost-of-living, everchanging trends, demanding customers, and supply chain issues. These are just a few things that impact the retail industry. While most articles and statistics discuss the retail sector as a whole, we’ve decided to focus on a part of retail that is essential for everybody: groceries.  View Original […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #02

Taking shopper experience to the next level   View Original Article Marketing: Shopper Marketing: Social Media Shoppers Customer Experience Tokinomo Member since November 28, 2020 Loading + Follow Following Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies, sensors, motion, light and sound, Tokinomo brings products to life […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #03

Let’s get physical! Activations and festivals are back! Absolutely! Who didn’t miss festivals?!? You know, those places where it is ok to drink at any time of the night or day. Well, Absolut knows how to take advantage of an opportunity and that’s why the brand was present at Coachella 2022 💃🏻. Absolut will be running […]
3 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #19

Campaign scoop View Original Article Marketing: Shopper Marketing: Social Media Shoppers Tokinomo Member since November 28, 2020 Loading + Follow Following Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies, sensors, motion, light and sound, Tokinomo brings products to life on the shelf by giving them a voice […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #17

Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. Heinz created a simple, yet powerful commercial. In this ad, the brand asked people from around the world to draw a ketchup bottle. Watch the video to see what they drew.  View Original Article […]
< 1 min read
0
  1. Trends & External Forces

Brand voice: How to create the voice of your FMCG brand

In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they attract the attention of shoppers. Sometimes, it’s not just about a large budget or an innovative campaign. The simple, elementary things can make it or break it.  View Original Article Marketing: Social Media Competition […]
< 1 min read
0
Next