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September 2021 Earnest Research Spend Index

Historical numbers could vary slightly due to methodology updates. Cited accelerations and decelerations could differ slightly due to rounding.

Earnest Research Spend Index

The Earnest Research Spend Index* was flat compared to the prior month with in-store growth continuing to decelerate and online accelerating slightly. Yo2Y spend accelerated 2pp both in-store and online. Foot traffic to consumer businesses was up slightly versus 2019 levels for the first month since February 2020, a sharp reversal from August suggesting a recovery in consumer activity. YoY spend growth decelerated for most major subcategories from the previous month, with the largest decelerations in Air Travel, Footwear, and Online Travel Agency. Gaming remained a bright spot, accelerating 12pp.

See the Earnest Research Spend Index for August. (Note: Historical numbers could vary slightly due to methodology updates.)

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*About the Earnest Research Spend Index:

The Earnest Research Spend Index (ERSI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using ERSI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.

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