1. CPG: Beverage

Schweppes enters the RTD aisle

Schweppes has launched Gin Twist and Paloma Bliss as part of its first foray into the ready-to-drink (RTD) category. Hailed by Coca-Cola Enterprises (CCEP) as being perfect for pre-party drinks at home, where 65% of ready-to-drink consumption takes place, “Schweppes Mix offers a premium, flavour-led…

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