In episode 294 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Natalya Utesheva, senior brand manager at Schick, a leading heritage men’s and women’s shaving brand. Listen in as Utesheva discusses the launch of Schick’s new fully recyclable Xtreme 3 Eco Glide razor, and why sustainability is core to the shaving brand and its parent company, Edgewell. She shares why Schick’s commitment to eco-friendly products and practices is attractive to consumers, how the brand markets its sustainability efforts, and how that mission is manifested in the brand’s product lines. Lastly, Utesheva discusses how the COVID-19 pandemic has impacted Schick’s business, how this past year has increased focus on direct-to-consumer sales, and additional sustainability initiatives the brand is working on going forward.
Natalya Utesheva is a highly motivated, dynamic, and multilingual brand marketing professional with a proven track record of consistently delivering impressive revenue and profit results. She’s an expert in marketing global iconic brands across a variety of businesses, including CPG and foodservice, with diverse cross-functional experience in finance, supply chain and sales. She is passionate about creating high-performing teams by fostering an environment of trust, inclusiveness, and accountability. Prior to joining Schick in 2020, she held brand manager roles at Pepperidge Farm and the Campbell Soup Company.View Original Article