1. Media & Marketing

Roku says it’s growing video advertising faster than broader OTT market

Written by Posted on Less than 0 min read

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

View Original Article
Post Views: 65
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.  View Original Article ESG and CSR Marketing: Brand Marketing: Social Media PepsiCo TikTok Post Views: 58 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Uncategorized

How the National Women’s Soccer League embraces its challenger brand DNA

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics. View Original Article Post Views: 103 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food

Kraft Heinz pours nearly $100M more into marketing to drive turnaround

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said. View Original Article Executives KraftHeinz Partnerships Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

Will ChatGPT ads become a meaningful part of the performance media mix?

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn. View Original Article AI ChatGPT Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food & Bev

How TikTok Shop is changing innovation for food and beverage brands

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food. View Original Article Dept. Beverage Dept. Grocery Marketing: Social Media PepsiCo Technology & Innovation TikTok Post Views: 41 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Media & Marketing

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform. View Original Article Delivery Instacart Marketing: Retail Media Marketing: Social Media TikTok Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0

How Fanta’s new Haunted Universe helps turn Halloween into a platform

The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales. View Original Article Coca Cola Holiday & Events Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

Uno plays into game night trend with themed social clubs

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card filter. View Original Article Consumers ESG and CSR Marketing: Social Media TikTok Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. CPG: Beverage

Powerade celebrates next generation of soccer stars in global campaign

The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years. View Original Article Coca Cola Owned Brands (Private Label) Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

SMBs rely heavily on social media for marketing and growth, study says

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult. View Original Article AI ESG and CSR Marketing: Social Media Technology & Innovation Post Views: 56 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

Advertising growth resilient in face of tariff, AI disruption: report

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment. View Original Article Agencies AI Gaming Government Marketing: Retail Media Results & Investment Technology & Innovation Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Media & Marketing

Sociable: Documents show Meta earns billions from scam ads, Reuters reports

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters. View Original Article Meta (Facebook) Post Views: 47 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG & FMCG

Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.” View Original Article Unilever Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Snickers extends ‘Hungry’ platform around peanut butter products

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.” View Original Article Dept. Frozen Mars Inc. Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Nielsen: Sports continues to prop up ad-supported TV

Broadcast TV without sports accounted for just 9.8% of total ad-supported viewership in Q4 2025.  View Original Article Big Data Insight Providers Marketing: Broadcast Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Shopper & Customer

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors. View Original Article Consumers Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Mass

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target. View Original Article Danone Data & Insights Marketing: Retail Media Roundel Target Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Data & Insights

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is building.  View Original Article Agencies AI Data & Insights Executives Technology & Innovation Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Department: Food

Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal

As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, digital, social and out-of-home. View Original Article Dept. Fresh ESG and CSR Marketing: OOH Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0

Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad

Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun. View Original Article Procter & Gamble Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next