At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day by hundreds of CPG brands all over the world, was built on the promise of this concept, in fact.
That being said, sometimes it may make sense for a brand to drive a specific campaign or SKU to just one retailer, and MikMak helps with that too. Even if driving to a single retailer, MikMak allows brands to capture key performance insights that can fundamentally change and grow their entire business.
This is a topic we often find ourselves talking about with our brand partners. Based on those discussions, here are some considerations we suggest and pitfalls to avoid when crafting single or multi-retailer shopping experiences as part of your overall linking strategy.
