While some trends come and go, there were a few trends that have stayed with consumers throughout the year.
As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.
This week we look at trends to increase foot traffic and customer loyalty.
THIS WEEK’S HIGHLIGHTS
- Consumer habits 2023: consumers are demanding consistently great retail experiences.
- Foot traffic trends: Increase foot traffic with simple changes.
- Q4 Benchmark Report: Click HERE to see how your store compares to the industry average.
FOOT TRAFFIC INDEX
FOOT TRAFFIC TRENDS
Industry insights so you can convert your foot traffic into more sales.
Consumer trends in 2023
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.
Similarly to what we found earlier this year, nearly 40% of consumers are still willing to pay extra for climate-conscious products. Nearly two-thirds of shoppers (63%) would also recommend a product if they think it isn’t very harmful to the planet.
Security is still a major concern for many shoppers. In 2021, retail organizations saw a 75% increase in cyberattacks compared to the year before. If customers don’t feel that their personal information is kept safe, they become far less likely to make purchases at your online store.
Lastly, appointment shopping, which emerged at the beginning of the pandemic, is becoming a premier in-store experience that many customers are looking to have.
Trends to increase store traffic
While online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that online shopping can’t replicate.
Below, members of Forbes Communications Council share strategies to attract more customers to brick-and-mortar businesses.
- Merge The In-Store And Online Experience
- Cross-Promotional Events With Other Businesses
- In-Store Promotions Via Digital Marketing
- Read the full article for 10 more suggestions
Click HERE to read the full breakdown of how to increase foot traffic in 2023.
Retail Snippets.
5G in retail: Retail changes and advancements we can expect in 2023.
Return game: Sick of returns? Use them to drive brick-and-Mortar Buys.
Holiday recap: Birkenstocks are one of the most purchased fashion items of 2022.
Random Irrelevance
The future of AI: Microsoft confirms it’s investing billions in the creator of ChatGPT.
Chocolate crisis: Consumer Reports urges dark chocolate makers to reduce lead, cadmium Levels.
Google: DOJ slams Google to end ‘monopolistic grip’ on digital advertising.
The post Retail Traffic Trends #112: Consumer Habits 2023 appeared first on Doorcounts Retail Sales Cloud.
View Original Article
