Giving
credit where credit is due. The
grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food
continues to drive top-line sales and bottom-line profits in every channel of
retail foodservice, much of which was adopted from successful restaurants.
According
to Steven
Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®
the recent insights by the NPD group show just have important
globaly that takeaway/takeout food sales have become. Here let’s take a look:
“For
the first time since the pandemic began, consumer spending in the food service
industry in Europe bounced back to pre-pandemic highs in November 2022. This
was a key finding of the latest “State of the European Food Service Industry” analysis,
which was announced today by The NPD Group through
its CREST consumer panel.
Continued
hybrid working, spending more time at home, and the ease of both online
shopping and ordering food for takeout and delivery has resulted in increased
consumption at home. However, it has also made it difficult for the food
service industry to completely rebound. Total food service spending in Europe
in 2022 declined by 6% to €292 billion (compared to €309 billion for the
full-year 2019). NPD expects the sector will bounce back to pre-pandemic levels
this year, as inflation eases and COVID-19 concerns continue to recede.
Growth
in click-and-collect orders tripled in 2022. European consumers spent close to
€9 billion in 2022, up from €3 billion in 2019. Click and collect is the
fastest growing at-home foodservice and is expected to reach €10 billion this
year.
Consumption
of prepared food from restaurants that is consumed at home is expected to
remain 50% above 2019 levels. These types of meals will represent more than one
out of five meals, according to NPD, which recently merged with IRI to create a
leading global technology, analytics, and data provider.”
Four
macro needs drive all consumption: fueling, wellness, connecting and
gratifying. Fueling is the top driver, influencing one-third of all eating
occasions. The need for wellness grew throughout the pandemic and is second to
fueling as a consumption driver. Wellness now directly impacts 21 percent of
all eating occasions, which amounts to billions of occasions annually. With
most meals sourced from home — a behavior established long before the pandemic
— NPD expects wellness as a
consumption driver to remain elevated into the foreseeable future.
If
you are coming to the National Restaurant Show in Chicago I suggest that you stop by
the The NPD Group booth and see what else
you can learn.
For international corporate presentations, regional
chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert, and public
speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US
or call 1-253-759-7869
