1. Uncategorized

Rémy Martin celebrates local music scene in 4 US cities

Written by Posted on Less than 0 min read

The program includes limited-edition bottles and events honoring the hip-hop histories of Atlanta, Chicago, Detroit and New York City.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Corporate Strategy

Macy’s kicks off summer with first campaign under new CMO

The campaign will link back to the department store chain’s July Fourth fireworks display. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Media & Marketing

Trade Desk tries to shake up streaming TV with content-agnostic strategy

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena. View Original Article Streaming Strategy Marketing: Broadcast Marketing: Digital Media Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Trends & External Forces

Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand

A lack of growth mindset, conservative leadership and uncertainty may be behind the slowed growth in brand value. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Department: Adult Beverage

Blue Moon’s brand update boosts the craft beer’s mass appeal positioning

New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign. View Original Article Dept. Adult Bev Dept. Beverage Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Nonfood

LG boosts home appliances with competition show on Prime Video

“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000. View Original Article Competition Acquisition Dept. Nonfood Dept. Appliances Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Data & Insights

United Airlines takes flight with airline industry’s first media network

Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens. View Original Article Big Data Data & Insights Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

PMG sharpens CTV, OTT expertise with Camelot acquisition

The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv. View Original Article Marketing: Broadcast Partnerships Acquisition Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Threads still poses a threat to X despite slowed growth, analysis finds

While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found. View Original Article Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Sociable: Google reveals next step toward removal of tracking cookies

On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default. View Original Article Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Trends & External Forces

Dentsu now expects global ad spend to reach 5% growth in 2024

Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election. View Original Article Government Holiday & Events Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Data & Insights

Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times. View Original Article Dept. Pet Mars Inc. Delivery AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Delivery

Instacart powers third-party integrations with developer platform

Launch partners Weight Watchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.  View Original Article Delivery Instacart Partnerships Dept. Nonfood Dept. Appliances MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The campaign extension comes as DirecTV faces flak from the NFL over recent ads featuring Kelce that the league believes are deceptive. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Data & Insights

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker. View Original Article Data & Insights Technology & Innovation Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Merchandising

What’s old is new: Food and beverage brands put a modern spin on retro packaging

Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging. View Original Article Consumers Dept. Beverage Dept. Grocery Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Simon Cowell judges Domino’s Pizza alongside new quality captains

The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions. View Original Article Marketing: Broadcast Associates MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago. View Original Article Marketing: Digital Media Partnerships Technology & Innovation Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Jim Beam comforts grieving football fans with Keegan-Michael Key

Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep spirits alive.  View Original Article Marketing: Social Media Meta (Facebook) Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Operations & Supply Chain

Vitaminwater returns to its New York roots in Spike Lee-directed ads

In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X. View Original Article Agencies Owned Brands (Private Label) Returns Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz. View Original Article Target Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next