1. Channel: Drug

Red Nose Day returns to Walgreens

Walgreens is kicking off its annual Red Nose Day to support underserved children.

The non-profit charity is run by Comic Relief U.S. and it’s the seventh year the drugstore brand has been involved, according to a press release. This year the effort is even more important, according to Walgreens, given the ongoing COVID-19 pandemic.

“The dire effects of the pandemic have disproportionately impacted children who are living in poverty. As so many families face a long road to recovery, the donations of millions of generous supporters and customers will be more important than ever, funding truly critical programs,” said Patrick McLean, chief marketing officer of Walgreens in a press release on the charity program.

Now through May 31, customers can get their Digital Red Nose by donating online at Walgreens.com/RedNoseDay.

A donation will unlock a special Digital Red Nose filter that can be shared on Instagram, Facebook or Snapchat. Customers may also donate in-store or, new this year, myWalgreens members can donate their Walgreens Cash rewards through their Walgreens app.

All donations will go to Red Nose Day, benefiting grantee partner organizations that help underserved children stay safe, healthy, educated and empowered through nutritious meals, educational services, safe shelter and more.

Since the start of Red Nose Day in the United States in 2015, Walgreens has served as the exclusive retailer of the Red Nose. The 2021 Digital Red Nose filter will once again replace the physical Red Nose traditionally sold in Walgreens stores before the global pandemic.

Red Nose Day has raised more than $240 million since its inception to help end child poverty.

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