We crave convenience.
Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as:
– Consumers desire time savings
– Brands adapt to changing consumer tastes
– Retailers seek omnichannel loyalty for a competitive edge
Also, physical grocery stores have evolved to support omnichannel success with buy online pick up in store (BOPIS), e-commerce fulfillment and dark stores.
Have you ordered groceries online over the past year?