We crave convenience.

Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as:

– Consumers desire time savings
– Brands adapt to changing consumer tastes
– Retailers seek omnichannel loyalty for a competitive edge

Also, physical grocery stores have evolved to support omnichannel success with buy online pick up in store (BOPIS), e-commerce fulfillment and dark stores.

Have you ordered groceries online over the past year?

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