Dive Brief

As it undergoes a larger turnaround, QVC Group is going all in on TikTok Shop two years after the feature launched.

The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.

The TikTok app on a user’s phone. QVC Group will create specialized content from QVC and HSN to stream on TikTok Shop.

Dan Kitwood via Getty Images