Check out the Trending Topics of the week.
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Last week’s most read and most interesting stories.
- Shipt partners with Big Lots
- CVS launches app event for loyalty members
- Walmart says they won’t hold a “Prime” opposite event
- Advertisers are using Retail Media Networks for “lower funnel” objectives
- Target goes even deeper on offers ahead of “back to school”
- And more!
These Two Retail Giants Just Might Be Inflation-Proof — Here’s Why
Inflation and transportation costs are taking a toll on stocks, and the issues may persist.
Shipt Bets Big with Big Lots Same-Day Delivery Partnership
This summer, Shipt continues to evolve its multi-vertical marketplace with the addition of a leading discount retailer, Big Lots.
Walmart won’t hold rival event to Amazon Prime Day, as it is already offering big markdowns
KEY POINTS Walmart won’t throw its own sales event that coincides with Amazon Prime Day.
As Recession Looms, Retailers Face Pressure to Quickly Diversify Suppliers
With too many indicators pointing to a recession in the second half of the year,
Advertisers Are Using Retail Media Networks for More Than Lower-Funnel Objectives
Advertisers may rate e-commerce advertising highly for lower-funnel goals such as improving consideration and increasing sales, but a new survey from McKinsey indicates that brand-building campaigns are just as important to advertisers as performance marketing when investing in retail media networks (RMN).
Do customers care about your brand’s integrity?
Many brands are getting vocal about ethical purpose and honesty. But does brand integrity really
