1. Agencies & Vendors

Publicis Worldwide and Leo Burnett merge to form Leo

Written by Posted on Less than 0 min read

The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”

View Original Article
Post Views: 103
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. ESG

Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions. View Original Article Owned Brands (Private Label) Consumers ESG and CSR Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Restaurants

Starbucks hands US creative duties to WPP amid turnaround push

The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse. View Original Article Agencies Restaurants Post Views: 190 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

How Oreo maker Mondelēz is rethinking snack marketing with AI

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands. View Original Article AI Dept. Grocery Technology & Innovation Mondelez Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

Gen Alpha tweens hold significant sway over parents’ purchases: study

Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10. View Original Article Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

Marketing to Gen Alpha: How brands can win over the next generation

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media. View Original Article Technology & Innovation Post Views: 34 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food & Bev

‘Are you not entertained?’ How brands are kicking off the NFL season

Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences. View Original Article PepsiCo Restaurants Post Views: 195 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Popeyes appoints PepsiCo marketer as new CMO

Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain. View Original Article Executives Restaurants PepsiCo Post Views: 186 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

A marketer’s guide to Advertising Week New York 2024

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering. View Original Article AI Marketing: Retail Media Marketing: OOH Technology & Innovation Post Views: 178 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon says DSP is now ‘fully featured’ as ad-sales boom continues

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3. View Original Article Amazon AI Technology & Innovation Dept. Nonfood Streaming Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Operations & Supply Chain

Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar should be a copy of nothing.” View Original Article Returns Post Views: 105 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Why Checkers and Rally’s are keeping the pedal to the metal on value

CMO Scott Johnson explains why the sister chains’ social team can post without an approval process to speed up cultural reaction time. View Original Article Executives ESG and CSR Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Shopper & Customer

How JBL’s college marketing is evolving to deliver long-term brand value

Marketing execs at the Harman-owned brand explained how JBL Campus has made inroads with Gen Z consumers beyond the playing field. View Original Article Executives Consumers Post Views: 130 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Operations & Supply Chain

McDonald’s chief marketer steps down, company veteran steps into role

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S. business on Feb. 15. View Original Article International - North America Returns Executives Post Views: 103 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

LG continues positivity push with AI-powered ‘Radio Optimism’

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones.  View Original Article Marketing: Direct & Personalization Marketing: Social Media Consumers Technology & Innovation ESG and CSR AI Marketing: Broadcast Post Views: 29 MarketingDive Member since February 6, 2021 Loading + Follow Following […]
< 1 min read
0
  1. Trends & External Forces

Spending on experiential marketing tops pre-pandemic levels

While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research. View Original Article Technology & Innovation COVID19 Post Views: 184 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Skittles will perform Super Bowl ad live at one consumer’s front door

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff. View Original Article Holiday & Events Gopuff Q Commerce Mars Inc. Food Delivery Delivery Consumers Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Strategy

JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.” View Original Article Executives Consulting Post Views: 145 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts. View Original Article Marketing: Broadcast Technology & Innovation Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Beverage

Olipop’s new ads show how the brand is winning people back to soda

Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads. View Original Article Dept. Beverage Dept. Dairy Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle brings trading card mania to Roblox with new experience

Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds. View Original Article Marketing: Social Media Restaurants ESG and CSR Gaming Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
Next