1. Acquisitions, Divestitures & Mergers

Publicis sharpens sports marketing focus with 160over90 acquisition

Written by Posted on Less than 0 min read

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

View Original Article
Post Views: 50
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. ESG

Yes. Now is actually the best time to tell your organization’s sustainability story.

Compliance is coming. Sustainability is about to become your advantage. View Original Article Marketing: In Store Sustainability Post Views: 41 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Uncategorized

How Nature’s Sunshine cuts through ‘label candy’ in the supplement space

The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform. View Original Article Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Corporate Strategy

CMO-plus roles more prominent as marketing needs diversify: report

CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found. View Original Article Executives Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video. View Original Article Amazon Data & Insights Marketing: Broadcast Marketing: Loyalty & Subscription Pricing & Promotions Streaming Post Views: 56 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Agencies & Vendors

WPP says turnaround is making early progress, but there’s a long road ahead

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending. View Original Article Agencies Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Pizza Hut introduces second-screen mobile companion for March Madness

The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers. View Original Article AI Holiday & Events Marketing: Social Media Meta (Facebook) Pricing & Promotions Restaurants Technology & Innovation Post Views: 73 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Uncategorized

M&M’s spokescandies suit up as Marvel superheroes for global campaign

The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year. View Original Article Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Why Icy Hot evolved from function to fun in first work by The Martin Agency

Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes. View Original Article Post Views: 70 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Delivery

Uber and Instacart deepen tie-up with advertising integration

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace. View Original Article Delivery Instacart Ubereats Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

Kinder Chocolate lets kids’ imaginations run wild in new campaign

In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort by Anomaly. View Original Article Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers. View Original Article AI Amazon Dept. Nonfood Technology & Innovation Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.  View Original Article Government Mergers Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

How brands are celebrating 250 years of America amid political polarization

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners. View Original Article Consumers Government Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

Coach unites celebrities, Gen Z storytelling under new brand platform

Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship. View Original Article Consumers Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Retailer Media

How experiences turn in‑store retail media into real results

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma. View Original Article Marketing: Retail Media Post Views: 75 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG & FMCG

Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.” View Original Article Unilever Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Beverage

How Sprite surpassed Pepsi by living and breathing pop culture

The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S. View Original Article Coca Cola Dept. Beverage PepsiCo Post Views: 70 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Beverage

What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament. View Original Article Coca Cola Dept. Beverage Executives Holiday & Events Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites people over dinner.   View Original Article Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Google Cloud touts new AI tools to simplify marketing, customer experience

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence. View Original Article Agencies AI Customer Experience Dept. Nonfood Google Shoppers Technology & Innovation Post Views: 68 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
Next