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Yipitdata's articles

  1. Data & Insights
In the modern world, consumers know what they want and when they want it. As consumers quickly become more comfortable with ordering food on third-party (3P) delivery platforms, what players are gaining the most traction and how? 3P Delivery order frequency hits new highs. Despite inflation woes, average order frequency continues to rise across all […]
  1. Data & Insights
The coronavirus pandemic led to a sharp increase in demand for home goods via online retailers – demand that has continued to exist across major home goods retailers. Between Q1 2020 and Q1 2022, Amazon saw an 84% increase in GMV in the home category – the most of any retailer. Overstock saw the second […]
  1. Data & Insights
Lunch sales on third-party delivery platforms remain strong even as workers return to the office. Lunch sales in January and February 2022 were higher than January and February 2021 sales suggesting that lunch-goers have not reverted back to their pre-pandemic lunch habits of ordering or dining in-person. 
  1. Data & Insights
Key Takeaways Pizza merchants that invest in their presence on third party platforms, like Papa John’s, are seeing rapid growth. Pizza Hut has lost share since the start of the pandemic, as many of their customers are buying from Papa John’s and Little Caesar’s on third party platforms. Pizza Hut cedes share to competitors while […]
  1. Data & Insights
In a highly competitive space, like delivery through third-party platforms, it is difficult to convert potential customers where they are spoiled for choice. To reel these customers in, merchants often bet on discounts or offers to be the deciding factor. As their advertising strategies evolve, we’ve seen growth in the adoption of discounts and promotions […]
  1. Channel: Delivery
With 2021 in the rearview, it’s time to evaluate winners and losers in the food delivery space. From a platform perspective, DoorDash still leads the pack with a wide margin over competitors Uber Eats and Grubhub. In Q4, DoorDash captured about 59% of all sales across the three platforms. Throughout the year, Uber Eats has […]
  1. Data & Insights
As orders from third party delivery platforms continue to grow, it’s becoming increasingly important to understand how consumers are making their purchase decisions. With the new ordering habits that customers have developed, it’s crucial for merchants on these platforms to optimize their discoverability to give themselves the best chance to capture customers.  There are three […]
  1. Channel: Delivery
As of Q3 2021, DoorDash is the dominant food delivery platform in 48 states. This comes on the heels of Connecitcut flipping DoorDash red from Q2 to Q3 as the food delivery giant took over the market share lead. Uber Eats is the top choice in New York and Florida, the second and fourth largest […]