Wiser Retail Strategies
It's our goal to help retailers and brands drive revenue, reduce costs, and improve marketing efficiency. https://blog.wiser.com

Wiser Retail Strategies's articles

  1. Data & Insights

The Power of Storytelling to Increase Retail Market Share

In the world of retail, storytelling emerges not just as a method of engagement but as a potent strategy to captivate buyers and significantly influence their purchasing decisions. The essence of storytelling transcends mere facts, harnessing a narrative-driven approach to forge a deeper connection with the audience and their strategy. When brands adeptly intertwine storytelling […]
2 min read
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  1. Data & Insights

Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

With the global pandemic acting as a catalyst for change, retailers have been thrust into a new realm of challenges and opportunities. The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions.   A recent panel hosted by […]
5 min read
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  1. Data & Insights

Key Takeaways from the Wiser Industry Leaders Brand Panel: Challenges and Adaptations

Navigating the current retail landscape presents a unique set of challenges that retailers and brand manufacturers must face. One crucial theme addressed during a recent Customer Panel hosted by Wiser Solutions concerned the deficit of labor resources within the retail sector. Panelists highlighted the frustration with labor scarcity in an environment where consumer demands and […]
6 min read
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  1. Channel: Ecommerce & Digital

Navigating the Amazon Buy Box: Strategies for Success

Amazon’s Buy Box is more than just a ‘Buy Now’ button—it’s a gateway to a marketplace serving millions of customers worldwide. As one of the world’s largest online retailers, Amazon holds massive potential for businesses of all sizes seeking to tap into its broad and diverse consumer base. The Buy Box, also called the “Featured […]
9 min read
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  1. Shopper & Customer

Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Analyzing the holiday retail trends of 2023 can illuminate the path forward for brands and retailers and clarify the steps they need to take to stay competitive. Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t. With this knowledge, brands […]
4 min read
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  1. Shopper & Customer

Understanding and Overcoming eCommerce Cart Abandonment

eCommerce cart abandonment is a pervasive challenge that businesses across the globe grapple with. According to the Baymard Institute, the average documented online shopping cart abandonment rate is about 70 percent, a figure that can be disconcerting for any business. This means that seven out of ten online shoppers add items to their cart and […]
7 min read
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  1. Data & Insights

Understanding eCommerce Business Models: A Guide

The landscape of online retailing encompasses everything from drop-shipping and wholesaling to subscription and white-labeling, allowing entrepreneurs to choose the optimal business model to align with their brand’s vision and capabilities.    Choosing the right eCommerce business model can significantly impact a brand’s success, and it requires a comprehensive understanding of each model’s nuances. Key factors […]
6 min read
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  1. Data & Insights

Maximizing Impact: Strategies for Monitoring Promotion Execution

Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge. This goes beyond simply tracking sales data; it’s about comprehending the entire promotional ecosystem, with factors including competitor […]
5 min read
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  1. Media & Marketing

The Social Media Factor: Amplifying Your Brand’s Impact

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Developing a well-thought-out social media strategy goes beyond merely having a presence on various platforms. It involves […]
6 min read
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  1. Shopper & Customer

Retailer or Manufacturer—Can You Enhance Performance With More Effective Customer Satisfaction Surveys?

Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve in an increasingly competitive market landscape. These surveys provide direct insights from the very people who matter most—customers. By understanding the customers’ perspective, businesses can tailor their services and products to meet the evolving needs […]
6 min read
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  1. Shopper & Customer

Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs. This […]
4 min read
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  1. Shopper & Customer

Customer Satisfaction Management: The Key to Sustained Brand Leadership

Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize customer satisfaction tend to not only retain their existing customers but also often attract new ones. It is not just about selling a product or service, but about delivering an experience that leaves the customer […]
5 min read
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