TotalRetail
Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide retail executives with the information they need to do their jobs more effectively. https://www.mytotalretail.com

TotalRetail's articles

  1. Trends & External Forces

Safeguarding the Retail Industry From Synthetic ID Fraud

In the retail and e-commerce landscape, the surge of synthetic shoppers poses a challenge for retailers. In fact, 50 percent of businesses have reported growth in synthetic identity fraud (SIF), according to AuthenticID’s 2024 State of Identity Fraud Report. SIF — when individuals use stolen personal information, such as Social Security numbers, to create fake […]
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  1. Data & Insights

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Data & Insights

How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
3 min read
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  1. Media & Marketing

3 Ways Retailers Can Thrive in a Cookieless Era

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal, […]
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  1. Department: Consumer Durables

Beyoncé’s LEVII’S JEANS: A Retail Revival Fueled by Star Power

In an era when online shopping dominates the retail landscape, Beyoncé’s new hit single, LEVII’S JEANS, is proving that the right cultural moment, fueled by star power, can still drive fans to brick-and-mortar stores in droves. According to data from geospatial insights company pass_by, Levi’s stores across the U.S. witnessed a remarkable 19.87 percent surge […]
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  1. Stores & Formats

How Malls Are Making a Comeback in 2024

Shopping Centers have proved their resilience over the past couple of years, staging an impressive comeback following the back-to-back challenges of COVID restrictions and inflation. But although foot traffic is bouncing back, shopping habits are changing — and leading malls are trying new tactics to draw consumers through their doors. Analyzing location intelligence metrics for […]
3 min read
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  1. Trends & External Forces

Peloton Eliminates Unlimited Free Membership Tier on Fitness App

Multiple news sources report that Peloton, the fitness giant known for luxury in-home stationary bikes and related exercise classes, has quietly removed its unlimited free membership option on its app that was originally intended to capture new customers who may have been intrigued by the brand but weren’t willing to spend thousands on its equipment. […]
2 min read
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  1. Trends & External Forces

New Report Identifies the US Merchants With the Best Gift Card Programs

For the seventh consecutive year, NAPCO Research and Blackhawk Network have partnered to produce an industry-leading report on U.S. merchants’ gift card programs. The 2024 assessment included a review of retailers’ e-commerce gift card offerings (desktop, mobile web, mobile app, device agnostic), including the purchaser and recipient experience for both digital and physical cards of […]
3 min read
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  1. Stores & Formats

How Your Retail Location Can Maximize Foot Traffic

Retail sales were reported to have dropped in January after a busy holiday season and we’ve entered what’s traditionally the slowest season in retail. This post-holiday slump has coincided with lasting inflation and a significant drop in foot traffic, according to Adentro. However, although spending typically slows this time of year, it’s far from standstill. […]
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  1. Trends & External Forces

Emotion-Informed GenAI: Making Your Marketing Content More Human

Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers reported that receiving personalized communications was a top factor in […]
3 min read
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  1. Corporate Strategy

Macy’s Settles Proxy Fight With Activist Arkhouse, Adds 2 Directors

Macy’s announced on Wednesday that it has settled its proxy fight with real estate investor Arkhouse, appointing two of the firm’s nominees to its 15-person board. Ric Clark and Rick Markee will join Macy’s board effective immediately. They’ll be part of the committee that’s in charge of overseeing and evaluating Arkhouse’s bid to take the […]
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  1. Department: Nonfood

3 Social Impact Tools for Retail Leaders

In today’s retail landscape, success extends far beyond profit margins and market share. Increasingly, consumers are looking to align their purchasing decisions with their personal values, driving the need for retailers to incorporate social impact initiatives into their business strategies. When I audit companies, they often show me their CSR and sustainability report where I […]
2 min read
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