Google's articles Media & Marketing Google celebrates 25 years Thank you for 25 years of curiosity On Google’s birthday, we’re celebrating with a special Doodle and some surprises in Search — and thanking our users for the questions that have moved us forward. “How do you cut a pineapple?” It wasn’t that long ago when finding the answers to simple questions like this wasn’t […] Google September 27, 2023September 29, 2023 < 1 min read GoogleMarketing: Social Media 0 Saving Bookmark this article Bookmarked 5 Data & Insights Your marketing, multiplied by Google AI Google’s Official Digital Marketing Publication. Explore how Google is using AI-powered and privacy-first ads to help businesses drive growth. Google May 17, 2023October 5, 2023 < 1 min read Technology & InnovationGoogleAI 0 Saving Bookmark this article Bookmarked Technology & Innovation Managing creativity and AI Google’s Official Digital Marketing Publication. Explore how paid search experts manage AI and creativity to meet consumer needs. Google May 17, 2023July 11, 2023 < 1 min read Technology & InnovationAIGoogleConsumers 0 Saving Bookmark this article Bookmarked Data & Insights How AI is helping marketers Google’s Official Digital Marketing Publication. Discover how AI-powered marketing can help marketers deliver needed advertising performance. In my conversations with marketers, artificial intelligence is increasingly top of mind. The reasons why are clear. For instance, a recent McKinsey study across regions, industries, and company sizes found that the value realized from AI has shifted in recent […] Google March 30, 2023July 11, 2023 4 min read Technology & InnovationAIGoogle 0 Saving Bookmark this article Bookmarked Trends & External Forces The future of retail: Global trends shaping the next 5 years Google’s Official Digital Marketing Publication. Discover how to prepare your business for the top global trends that will shape the future of retail. Summary: Google, in partnership with Kantar and Bain, has identified four critical trends that will shape the retail industry over the next three to five years. The first trend is the shift […] Google March 25, 2023March 25, 2023 < 1 min read Predictions and ForecastsTrends: RetailGoogle 0 Saving Bookmark this article Bookmarked Media & Marketing Reimagine audiences and creative Google’s Official Digital Marketing Publication. Explore how agencies are reaching new customer segments through broad match keywords and more. Google March 2, 2023March 2, 2023 < 1 min read GoogleShoppersAgencies 0 Saving Bookmark this article Bookmarked Agencies & Vendors How agencies are multiplying their impact and expertise with AI-powered solutions Google’s Official Digital Marketing Publication. Explore the agency AI guide built to reach consumers in their multichannel customer journey. Google March 2, 2023July 11, 2023 < 1 min read Technology & InnovationAIAgenciesGoogleConsumersShoppers 0 Saving Bookmark this article Bookmarked Media & Marketing Multiply expertise Google’s Official Digital Marketing Publication. Explore how agencies can utilize a first-party data strategy within a holistic marketing approach. Google March 2, 2023March 2, 2023 < 1 min read GoogleStrategyData & InsightsAgencies 0 Saving Bookmark this article Bookmarked Media & Marketing Year in Search 2022 Google’s Official Digital Marketing Publication. Explore the 2022 Year in Search data to learn more about consumers’ emerging needs and behaviors. Google January 23, 2023January 23, 2023 < 1 min read GoogleConsumersData & Insights 0 Saving Bookmark this article Bookmarked Media & Marketing Value, reevaluated Google’s Official Digital Marketing Publication. Discover the 2022 conscious spending and sustainability Search trends and what they mean for brands. Google January 22, 2023January 25, 2023 < 1 min read GoogleSustainability 0 Saving Bookmark this article Bookmarked Corporate Strategy Nestlé’s CMO shares her strategy for accelerating digital transformation at scale Google’s Official Digital Marketing Publication. Explore why digital transformation is the driving force behind Nestlé’s global marketing strategy. Google December 25, 2022December 26, 2022 < 1 min read StrategyExecutivesGoogle 0 Saving Bookmark this article Bookmarked Channel: Restaurants How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are Google’s Official Digital Marketing Publication. Explore Inspire Brands’ omnichannel marketing approach & how they measure campaigns. Google December 15, 2022December 17, 2022 < 1 min read RestaurantsGoogleOmnichannelExecutives 0 Saving Bookmark this article Bookmarked Loading Load more
Media & Marketing Google celebrates 25 years Thank you for 25 years of curiosity On Google’s birthday, we’re celebrating with a special Doodle and some surprises in Search — and thanking our users for the questions that have moved us forward. “How do you cut a pineapple?” It wasn’t that long ago when finding the answers to simple questions like this wasn’t […] Google September 27, 2023September 29, 2023 < 1 min read GoogleMarketing: Social Media 0 Saving Bookmark this article Bookmarked 5
Data & Insights Your marketing, multiplied by Google AI Google’s Official Digital Marketing Publication. Explore how Google is using AI-powered and privacy-first ads to help businesses drive growth. Google May 17, 2023October 5, 2023 < 1 min read Technology & InnovationGoogleAI 0 Saving Bookmark this article Bookmarked
Technology & Innovation Managing creativity and AI Google’s Official Digital Marketing Publication. Explore how paid search experts manage AI and creativity to meet consumer needs. Google May 17, 2023July 11, 2023 < 1 min read Technology & InnovationAIGoogleConsumers 0 Saving Bookmark this article Bookmarked
Data & Insights How AI is helping marketers Google’s Official Digital Marketing Publication. Discover how AI-powered marketing can help marketers deliver needed advertising performance. In my conversations with marketers, artificial intelligence is increasingly top of mind. The reasons why are clear. For instance, a recent McKinsey study across regions, industries, and company sizes found that the value realized from AI has shifted in recent […] Google March 30, 2023July 11, 2023 4 min read Technology & InnovationAIGoogle 0 Saving Bookmark this article Bookmarked
Trends & External Forces The future of retail: Global trends shaping the next 5 years Google’s Official Digital Marketing Publication. Discover how to prepare your business for the top global trends that will shape the future of retail. Summary: Google, in partnership with Kantar and Bain, has identified four critical trends that will shape the retail industry over the next three to five years. The first trend is the shift […] Google March 25, 2023March 25, 2023 < 1 min read Predictions and ForecastsTrends: RetailGoogle 0 Saving Bookmark this article Bookmarked
Media & Marketing Reimagine audiences and creative Google’s Official Digital Marketing Publication. Explore how agencies are reaching new customer segments through broad match keywords and more. Google March 2, 2023March 2, 2023 < 1 min read GoogleShoppersAgencies 0 Saving Bookmark this article Bookmarked
Agencies & Vendors How agencies are multiplying their impact and expertise with AI-powered solutions Google’s Official Digital Marketing Publication. Explore the agency AI guide built to reach consumers in their multichannel customer journey. Google March 2, 2023July 11, 2023 < 1 min read Technology & InnovationAIAgenciesGoogleConsumersShoppers 0 Saving Bookmark this article Bookmarked
Media & Marketing Multiply expertise Google’s Official Digital Marketing Publication. Explore how agencies can utilize a first-party data strategy within a holistic marketing approach. Google March 2, 2023March 2, 2023 < 1 min read GoogleStrategyData & InsightsAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Year in Search 2022 Google’s Official Digital Marketing Publication. Explore the 2022 Year in Search data to learn more about consumers’ emerging needs and behaviors. Google January 23, 2023January 23, 2023 < 1 min read GoogleConsumersData & Insights 0 Saving Bookmark this article Bookmarked
Media & Marketing Value, reevaluated Google’s Official Digital Marketing Publication. Discover the 2022 conscious spending and sustainability Search trends and what they mean for brands. Google January 22, 2023January 25, 2023 < 1 min read GoogleSustainability 0 Saving Bookmark this article Bookmarked
Corporate Strategy Nestlé’s CMO shares her strategy for accelerating digital transformation at scale Google’s Official Digital Marketing Publication. Explore why digital transformation is the driving force behind Nestlé’s global marketing strategy. Google December 25, 2022December 26, 2022 < 1 min read StrategyExecutivesGoogle 0 Saving Bookmark this article Bookmarked
Channel: Restaurants How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are Google’s Official Digital Marketing Publication. Explore Inspire Brands’ omnichannel marketing approach & how they measure campaigns. Google December 15, 2022December 17, 2022 < 1 min read RestaurantsGoogleOmnichannelExecutives 0 Saving Bookmark this article Bookmarked