RangeMe
RangeMe is an online platform that enables retail buyers to efficiently discover innovative and emerging products while empowering suppliers to manage and grow their brands with the tools, insights, and services they need. https://www.rangeme.com/blog

RangeMe's articles

  1. Data & Insights

5 Hidden Risks Every Emerging Food Brand Should Know About

Launching your food brand can feel like a dream come true. It took hard work to get to this point, and there’s more to do, but seeing your product on shelves and in customers’ hands makes it all worth it. But beneath this excitement lie hidden risks that threaten to turn this dream into a […]
7 min read
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  1. Department: HBC

How Beauty & Wellness Destination Bubbles & Mane Finds Products that Match its Vibe

The moment one sets foot in Bubbles & Mane, you immediately sense a vibe of beauty, wellness and spiritual harmony, and know you are about to be totally immersed in a self-care experience. Just the walk from the front door to the check-in desk relaxes the mind and fills the senses with an array of […]
6 min read
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  1. Merchandising

Does Your CPG Brand Need a Refresh? Here’s How to Find Out

Whether you are an emerging startup or an established player in the CPG retail space, you have likely felt the pressure of the “sea of sameness” on the retail shelf. With thousands of SKUs competing for a few seconds of a consumer’s attention, the difference between a product that sits on the shelf and one […]
5 min read
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  1. Merchandising

Your Business’ First Big Win Could Be Its Biggest Risk — Here’s How to Prepare

Getting your product on the shelf in your local supermarket is one of the first major milestones many food brands work towards. It’s a huge accomplishment worth celebrating as a key indicator of success. Recognizing that growing your business also means exposing it to risks it may not have faced before is critical.  We’ll cover […]
6 min read
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  1. Merchandising

How Casey’s ‘Test & Learn’ Approach Builds Innovative Product Assortments

Having completed its Innovation Summit this past August, Casey’s category managers are now deep in the process of onboarding some of its new finds at select stores. This was the second Summit the 2,900+ store Midwest convenience chain held in partnership with RangeMe, during which selected brands met in-person with Casey’s category leaders for the […]
5 min read
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  1. Shopper & Customer

Targeting Niche Markets Can Lead to Nationwide Reach for CPG Brands

In a sea of sameness, niche stands out. And in retail, standing out isn’t just desirable—it’s essential. The most successful emerging brands today aren’t trying to be everything to everyone. They’re speaking clearly to someone, and letting that clarity carry them nationwide through organically building a loyal following among a consumer base that’s aligned with […]
2 min read
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  1. Channel: Grocery

Scaling Up Successfully: 6 Key Insights from Pholicious Co-Founder Joseph Trousdale

The journey of a startup brand is rarely a straight line, but few stories showcase the power of persistence, flexibility, and proactive growth quite like that of Pholicious. When I first interviewed Co-Founder Joseph Trousdale in 2023, his brand was just starting his growth journey, having received a Golden Ticket at Walmart’s Open Call and […]
5 min read
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  1. Channel: Convenience

233 Suppliers Move to Next Phase of 7-Eleven’s Brands With Heart Selection Process

Two hundred and thirty-three emerging brands have advanced to the next stage of evaluation in 7-Eleven’s annual Brands with Heart program, an increase of 50 compared to last year, which reflects the continued innovation within the convenience retail space. Those selected are invited to send samples to the convenience store chain for review by its […]
2 min read
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  1. Channel: Grocery

Beverage Brand Asarasi Wins Wakefern 2026 Local Wellness Supplier Summit

Healthy beverage brand Asarasi won Wakefern’s 2026 Local Wellness Supplier Summit, which was held November 3 at the New Jersey Convention & Exposition Center. Following a day of presentations and product demonstrations by eight innovative local suppliers, Asarasi wowed a panel of Wakefern leaders with its organic Sparkling Tree Water and Nekter Pop Probiotic Soda, […]
3 min read
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  1. Merchandising

Authenticity Is Your Brand’s Best Asset When it Comes to Independent Retailers

In a world saturated with slogans and polished promises, the truth cuts deepest. Consumers don’t just buy products; they buy into stories. And in local, independent retail, where relationships are personal and trust is the currency, authenticity isn’t just appreciated when it comes to brands—it’s expected. People crave connection. They want to know where something […]
2 min read
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  1. International

Cross-Border Insurance for CPG Brands: What It is & Why You Need It

Whether you’re based in the U.S. or in Canada, as a CPG brand on RangeMe, it’s a natural next step to expand your sales across the border. With any form of business growth, one thing to consider is your insurance coverage. Insurance is a crucial tool for protecting your hard work and becoming a verified […]
3 min read
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  1. Channel: Convenience

How 7-Eleven’s Brands with Heart Brings Purpose-Driven Products to the Shelf

Since 2019, RangeMe has proudly partnered with 7-Eleven on its Brands with Heart program, an annual initiative dedicated to discovering and showcasing emerging, purpose-driven brands across 7-Eleven, Speedway, and Stripes convenience stores. This year’s submissions process is currently underway and runs through October 13, 2025. McCarty Selected brands gain a path into a new retail […]
3 min read
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