Standard Media Index
SMI works with leading global Partner Agencies to provide independent, accurate, and timely ad expenditure data and pricing intelligence to the market. https://www.standardmediaindex.com/

Standard Media Index's articles

  1. Data & Insights

Level Up Your Media Agency Strategy With Industry Spend Data & Insights

The smartest media agencies know the pitch doesn’t stop once you win the account. With an ever-changing media landscape and a current economic climate putting even more pressure on brands when it comes to maximizing every dollar spent, let’s face it: it’s never been more critical for agencies to retain clients. Now more than ever […]
2 min read
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  1. Shopper & Customer

Retail Media is Here in a Big Way: Should Search be Worried?

By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […]
5 min read
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  1. Media & Marketing

U.S. SMI Core Release Note – October 2022

SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […]
3 min read
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  1. Data & Insights

U.S. SMI Core Release Note – September 2022

SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […]
3 min read
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