Standard Media Index's articles Data & Insights Level Up Your Media Agency Strategy With Industry Spend Data & Insights The smartest media agencies know the pitch doesn’t stop once you win the account. With an ever-changing media landscape and a current economic climate putting even more pressure on brands when it comes to maximizing every dollar spent, let’s face it: it’s never been more critical for agencies to retain clients. Now more than ever […] Standard Media Index December 15, 2022December 15, 2022 2 min read Data & InsightsAgenciesStrategyTrends: MarketingPredictions and ForecastsEconomyResults & InvestmentPartnershipsDept. Nonfood 0 Saving Bookmark this article Bookmarked Shopper & Customer Retail Media is Here in a Big Way: Should Search be Worried? By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […] Standard Media Index November 25, 2022November 25, 2022 5 min read ConsumersMarketing: Retail MediaEconomyData & InsightsData VisualizationAmazonResults & InvestmentStrategyOperations & Supply ChainAgenciesPartnershipsAssociatesStore LocationPredictions and ForecastsGoogleDept. ApparelDept. NonfoodMarketing: Social MediaESG and CSRMarketing: Broadcast 0 Saving Bookmark this article Bookmarked 5 Media & Marketing U.S. SMI Core Release Note – October 2022 SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […] Standard Media Index November 25, 2022November 25, 2022 3 min read Data & InsightsResults & InvestmentMarketing: BroadcastDept. NonfoodDept. ApparelGoogleMarketing: OOHTechnology & InnovationDept. PharmacyHoliday & EventsPartnershipsRestaurantsAgencies 0 Saving Bookmark this article Bookmarked 5 Data & Insights U.S. SMI Core Release Note – September 2022 SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […] Standard Media Index October 1, 2022November 25, 2022 3 min read Data & InsightsResults & InvestmentMeta (Facebook)GoogleDept. PharmacyMarketing: BroadcastHoliday & EventsPartnershipsMarketing: OOHDept. NonfoodAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Level Up Your Media Agency Strategy With Industry Spend Data & Insights The smartest media agencies know the pitch doesn’t stop once you win the account. With an ever-changing media landscape and a current economic climate putting even more pressure on brands when it comes to maximizing every dollar spent, let’s face it: it’s never been more critical for agencies to retain clients. Now more than ever […] Standard Media Index December 15, 2022December 15, 2022 2 min read Data & InsightsAgenciesStrategyTrends: MarketingPredictions and ForecastsEconomyResults & InvestmentPartnershipsDept. Nonfood 0 Saving Bookmark this article Bookmarked
Shopper & Customer Retail Media is Here in a Big Way: Should Search be Worried? By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […] Standard Media Index November 25, 2022November 25, 2022 5 min read ConsumersMarketing: Retail MediaEconomyData & InsightsData VisualizationAmazonResults & InvestmentStrategyOperations & Supply ChainAgenciesPartnershipsAssociatesStore LocationPredictions and ForecastsGoogleDept. ApparelDept. NonfoodMarketing: Social MediaESG and CSRMarketing: Broadcast 0 Saving Bookmark this article Bookmarked 5
Media & Marketing U.S. SMI Core Release Note – October 2022 SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […] Standard Media Index November 25, 2022November 25, 2022 3 min read Data & InsightsResults & InvestmentMarketing: BroadcastDept. NonfoodDept. ApparelGoogleMarketing: OOHTechnology & InnovationDept. PharmacyHoliday & EventsPartnershipsRestaurantsAgencies 0 Saving Bookmark this article Bookmarked 5
Data & Insights U.S. SMI Core Release Note – September 2022 SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […] Standard Media Index October 1, 2022November 25, 2022 3 min read Data & InsightsResults & InvestmentMeta (Facebook)GoogleDept. PharmacyMarketing: BroadcastHoliday & EventsPartnershipsMarketing: OOHDept. NonfoodAgencies 0 Saving Bookmark this article Bookmarked