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Salesforce's articles

  1. Associates & Employees
We know the adage that the customer is always right. But have you considered that your employees are in many ways your biggest customers? They choose to work for your mission, leaders, and products. Every day, they choose your brand.  Customers are more loyal when they have superior experiences, and that’s also true for employees. […]
  1. Data & Insights
Businesses are facing strong economic headwinds this year. To help weather the twin storms of inflation and an unpredictable supply chain, leaders are adopting new tactics to stay resilient. These days, their strategies are focused on data and automation.  We surveyed 4,000 commerce leaders and analyzed data from 1 billion buyers to find out how […]
  1. Shopper & Customer
You want to earn your customers’ trust, now more than ever. But delivering out-of-this-world experiences, at scale, in real time, across your whole organization isn’t exactly easy. In short, you need customer magic.  Enter Genie the Rabbit, the newest Salesforce character. Genie the Rabbit represents Genie the product, bringing real-time agility, speed, and near-infinite data […]
  1. Data & Insights
How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? What are the career prospects for a developer who works with Salesforce? Which credentials and certifications are relevant for the job? Embarking on your developer career journey Salesforce helps more […]
  1. Data & Insights
Like most companies, Salesforce has data in many places. Our core data, such as accounts, contacts, leads and opportunities, lives within our customer relationship management (CRM) system. But customers interact with our brand in more ways than that. They respond to marketing campaigns, attend our events, learn new skills on Trailhead, watch content on Salesforce+, […]
  1. Technology & Innovation
Exciting Dreamforce ’22 announcements What is Dream Quest? 1. Power data like never before with Salesforce Customer Data Platform, powered by Genie 2. Accelerate efficiency and reliability with Salesforce automation 3. Discover how Slack and Salesforce powers the future of work 4. Make an impact on sustainability with Salesforce 5. Walk down memory lane with […]
  1. Shopper & Customer
As businesses have shifted to a hybrid world, they’ve had to respond to many new challenges. Figuring out how to hire and onboard employees virtually, implementing new modes of customer service, and understanding how to operate more sustainably are just a few of the complexities on the table. What’s at the heart of these scenarios? […]
  1. Trends & External Forces
As much as 90% of health outcomes rely on social circumstances. Two patients with the same diagnosis, prescribed the same medical regime, and treated by the same doctor in the same hospital could have wildly different outcomes. To address the disparity, you need a holistic view of the people you treat. It’s important to go […]
  1. Technology & Innovation
Here’s a cautionary tale for automakers and car dealers: Vanessa, a loyal customer of an iconic car brand, expressed interest in a new model online. She received personalized, automated emails from her dealership about the car, but wanted to narrow down her options. She began corresponding with a salesperson, but they didn’t seem to know […]
  1. Department: Nonfood
With sustainability as our fifth core value, we’re setting out to make this our most sustainable Dreamforce ever. We’re conserving resources, sourcing responsibly, reducing waste, and inspiring our attendees to do the same. Join us on Wednesday, Sept. 21, for a full-day of programming at the Net Zero Summit that will feature the world’s most […]
  1. Shopper & Customer
Everyone wants efficient customer support delivered their way. Today, “their way” can mean about a thousand different things. Which channel? When? How? And with whom? I know. That’s a lot to think about when you want to scale customer service without sacrificing the customer experience. I lead global customer success at Salesforce, so I’ve seen […]
  1. Media & Marketing
When the economy shows signs of slowing down, marketing budgets are often the earliest casualties. However, not all marketing investments are created equal, and website personalization will help you regardless of the economic climate. There are several reasons why your business should focus on website personalization. The first is customers now expect personalized experiences from […]