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Salesforce's articles

  1. Technology & Innovation
The ways we work have radically changed. But the ways we build our workforces have not undergone the same shifts. How do we hire, support, and prepare a tech workforce for jobs that don’t exist yet? How do we ensure that the workforce we build is more inclusive, diverse, and skilled than ever?   These are […]
  1. Corporate Purpose
Jaclyn Huang contributed to this article. Arlan Hamilton built a venture capital fund from the ground up, while unhoused. The fund, Backstage Capital, is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are people of color, women, and LGBTQ+. Investing in underestimated founders After starting from scratch in 2015, Backstage […]
  1. Shopper & Customer
We’ve all heard the phrase ‘time is money’ but in the world we live in, it’s not time that converts to dollars, it’s attention. Consumers are overloaded with screens, content and information, making their attention a scarce commodity. How can brands get and hold their attention, particularly on mobile, with a mobile app experience that […]
  1. Data & Insights
With twenty years in the SaaS space, I still get excited talking about the intersection of security and usability. Remember the days when secure authentication felt like disarming a bomb? You had to plug in a long numeric code faster than your fingers could type. Now, we have multi-factor authentication at the touch of a […]
  1. Corporate Finance
Teamwork tip #1: Hybrid office teams work flexibly with Siemens’ smart sensors “Employees want to come back. Maybe not all the time, but they want the flexibility to come back to collaborate,” said Dave Hopping, CEO of Siemens Smart Infrastructure Solutions & Services. “How are they going to have the updated information to know where […]
  1. Shopper & Customer
The way we conduct business around the world is fundamentally changing. Leading brands are embracing digital-first encounters with their customers, engaging with users across an increasing number of channels, and harnessing the power of data to create highly-tailored experiences. They’re also innovating on ways to meet their customers with empathy and flexibility, no matter the […]
  1. Technology & Innovation
Many workforce management solutions in the contact center are outdated and urgently in need of an upgrade. Amid ongoing disruption, customer expectations have skyrocketed. To keep up, contact centers have had to make changes, including the technology used to manage their workforces. The latest State of Service report reveals that 78% of decision-makers have invested […]
  1. Data & Insights
Marketers are seeing their efforts in a new light as they keep pace with today’s digital-first, work-from-anywhere world. In Salesforce’s latest State of Marketing report, 77% of marketers reported feeling that their work provides greater value now than it did a year ago. But growing the skills to deliver that value is a work in […]
  1. Technology & Innovation
The buzz has started and you might be wondering – what is Dreamforce? If you’re new to Salesforce and what we do, you may not know about Dreamforce, our annual event that combines community and customer success. For some Trailblazers — our community of customers, partners, and employees — it’s the highlight of the year. […]
  1. Shopper & Customer
It’s an open secret that there is unmet customer demand in insurance. Only 27% of customers feel the financial services industry is fully customer-centric. Investors and innovators know there are opportunities to do things better. More than $19 billion was invested in insurtech (insurance technology) startups — new, digital-first insurance companies — between 2016 and […]
  1. Corporate Purpose
Elaine Welteroth first made history when she became the first Black beauty and health director in Condé Nast history. Not long after, she made history again when, at the age of 29, she became the company’s youngest (at the time) editor-in-chief and the second Black person to hold the title in 107 years. After leaving […]
  1. Data & Insights
Small and medium businesses (SMBs) have always inspired me, and never more so than now, 18 months into this pandemic. Though they’ve faced major upheaval, many have made changes to navigate back to stability — and even prosperity. Their hard work, creativity, and innovation is a wonder. That’s why I’m especially proud to launch our […]