Retail TouchPoints
Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. RTP provides an array of editorial opportunities and content designed to guide retail companies in their quest for long-term success. Focusing on the importance of thinking innovatively in a new media climate, we provide optimal vehicles to share industry insights and announcements, such as digital newsletters, video and audio podcasts. https://retailtouchpoints.com

Retail TouchPoints's articles

  1. Technology & Innovation

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
0
  1. Media & Marketing

JCPenney Aims to Give $500 Million Back to Customers with Revamped Rewards Program

JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the rate at which members earn rewards. With this enhanced earning potential, JCPenney estimates that it could return as much as half-a-billion dollars back to its customers in the form of rewards, said Katie […]
2 min read
0
  1. Media & Marketing

URBN to Deploy Common Payments Infrastructure Across Brands

URBN, parent company of Urban Outfitters, Anthropologie, Free People and FP Movement, will adopt Stripe as its primary payments infrastructure for both online and in-store sales, consolidating the majority of its North American payments volume onto the solution provider. “Payments are a critical link between our brands and millions of URBN customers who expect checkouts […]
< 1 min read
0
  1. Channel: Delivery

Gopuff Launches White-Label Instant Delivery Platform for CPG Brands

Gopuff has launched Powered by Gopuff, a platform designed to enable brands to offer delivery services from their owned and operated online storefronts by leveraging Gopuff’s logistics network, instant fulfillment infrastructure and technology. In addition to fulfillment services, CPG brands using Powered by Gopuff will be able to leverage online ads and marketing to drive […]
2 min read
0
  1. Channel: Mass

From Reusable to Recycled: Walmart Canada Pilots Program Giving New Life to Blue Bags

Walmart Canada, in partnership with TerraCycle, will mark Earth Day on April 22 with a “Fresh Start” Day of Action, encouraging consumers to recycle their used blue Walmart shopping bags as part of a free national recycling pilot program. TerraCycle will launder usable bags and donate them for reuse by charity partners; bags that are […]
2 min read
0
  1. Trends & External Forces

LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics, featuring games that mimic the tests in a comprehensive eye exam. The series’ first season has engaged more than 300,000 users since its debut in October 2023. In the metaverse experience, users help Blinky, a friendly eye-bulb character, overcome challenges […]
2 min read
0
  1. Technology & Innovation

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
0
  1. Technology & Innovation

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
5 min read
0
  1. Channel: Drug

The PR Perils of Inaccurate Sales Tax

It’s rare that sales tax issues make the news, and when they do, it’s generally not great for the seller. Earlier this year, things held to form when media in Massachusetts reported a sales tax calculation error on the Walgreens ecommerce website. The facts as reported support the notion of an honest mistake by the […]
4 min read
0
  1. Media & Marketing

Primark President: ‘Our Business is Set Up for People to Grow Into’

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Kevin Tulip, President of Primark U.S., will be one of several C-level leaders speaking in the C-Suite Corner, where they’ll delve into the macro […]
5 min read
0
  1. Corporate Strategy

Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Brooks Running has joined forces with Outside Interactive, a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country. The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. The newsletter will draw on Outside’s extensive […]
2 min read
0
  1. Channel: Home Improvement

Home Depot ‘Retool Your School’ Program Awards Nearly $3 Million to 42 HBCUs

For the 15th year, The Home Depot has awarded grants for campus improvements to Historically Black Colleges and Universities (HBCUs) as part of its Retool Your School program. This year’s nearly $3 million donation will be divided among 42 HBCUs, with Albany State University, South Carolina State University and Paine College each receiving $150,000 as […]
2 min read
0