Retail Prophet
Doug Stephens (RetailProphet)- Speaker, author of Reengineering Retail & global advisor on the #FutureOfRetail. Syndicated columnist for CBC Radio. http://www.retailprophet.com/blog/

Retail Prophet's articles

  1. Technology & Innovation

AI is more creative than humans? Not so fast.

By Doug Stephens A recent study at the University of Arkansas pitted 151 human test subjects against Chat GPT-4 in a series of tests for creativity. Their findings concluded that, on average, GPT-4 produced more creative and useful responses across 4 commonly accepted testing protocols, when compared to responses from human participants. I found this […]
3 min read
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  1. Technology & Innovation

How to Win in Retail: Less Science, More Art

By Doug Stephens Over the last 20 years, technology has transformed retail. Mobile phones have become essential conduits for communication, entertainment and commerce. Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has […]
7 min read
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  1. Technology & Innovation

The Key to Winning the AI Arms Race? Human Creativity.

  Image Credit: Unsplash By Doug Stephens Companies across the global retail sector are poised to become the beneficiaries of a historic windfall: an unprecedented boost to the bottom-line courtesy of artificial intelligence. It’s safe to say that few, if any, technological revolutions have reshaped retail workforces, business processes and P&Ls like the coming AI […]
4 min read
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  1. Technology & Innovation

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Image Credit: Business of Fashion Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously. By Doug Stephens It wasn’t long ago that the global business community […]
5 min read
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