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Retail Bound's articles

  1. Channel: Specialty & Other
Are you a small consumer electronics product brand who’s trying to figure out how to sell to Best Buy? If so, you are not alone. Best Buy is the largest brick-and-mortar retailer in the US for consumer electronics, which is why thousands of brands attempt to get their products in the company’s stores every year. In […]
  1. Associates & Employees
Making the decision to outsource your digital marketing or hire in-house can be a difficult one. Hiring in-house can be more cost effective in the long run, but hiring a digital marketing agency offers a lot of advantages. If you’re on the fence about engaging with an agency, we’ll go on a deep dive into […]
  1. Corporate Strategy
Product validation is the process of helping determine if there is a need for your invention idea in the current market. To put it simply, is the product something that your customers want?  Not just a product that you think your customers will love, but a product that provides real value to them. Thus, knowing […]
  1. Channel: Ecommerce & Digital
Amazon recently announced that Prime Day 2022 will be July 12th -13th.  Being among the most popular shopping days of the year, Amazon Prime Day is like experiencing Christmas in July for Amazon retailers. Here are some valuable tips to help product brands prepare for Amazon Prime Day 2022. ‍ 1. Optimize your Amazon Product […]
  1. Channel: Mass
Are you a small product brand who’s trying to figure out how to sell to Target? If so, you’re not alone. Target is a huge retailer, which is why thousands of brands attempt to get their products in the company’s stores every year. In the end, only a handful of vendors will cross the finish line and be placed on Target’s shelves. Why do some brands make the cut while others are, well, cut? To answer this question, you need to understand the thinking of retail executives. Here’s what you need to know.
  1. Shopper & Customer
When you are raising funding as a product startup, investors want to know what progress the company is making. After the initial presentation, the investor wants to hear about progress in four areas: Sales  Team  Product Fundraise Updates on the market size, growth, and competition status are not of interest. The most important thing to […]
  1. Operations & Supply Chain
Many innovative product startups dream of getting into stores like Walmart, Best Buy, Costco and more, but fail to think about whether that is even a good thing. Don’t get me wrong, getting your product into several thousand stores can be great, but if you’re not ready to handle that business your retail dreams may […]
  1. Media & Marketing
Ask yourself this: Are you more likely to engage or follow a brand that has a messy feed, inconsistent posts, low-quality images, poor hashtag selection, OR a brand that has consistent branding, reliable posting, and visually appealing feed? Most likely, we know your answer. As they say, first impressions last. In the age of aesthetics […]
  1. Corporate Finance
The high rate of failure for new products entering the retail arena frequently has its roots in a lack of capital or funding. All product startups cost money for everything from product development to late-stage marketing. Unprepared entrepreneurs stare at dwindling personal bank accounts or overloaded credit cards with horror. Product entrepreneurs struggled to find […]
  1. Merchandising
Product brands use trade shows to showcase new products, build relationships and to look for new retailers to work with. With the continuing challenges of the Covid-19 pandemic, these trade shows may look and feel very different in 2022 than they have in the past. While the goal remains to boost profits and market reach […]
  1. Shopper & Customer
Product liability Insurance, also known as products-completed operations insurance, provides solid protection for your business relating to the manufacturing or sale to the public of products, foods, medicines or other items. Specifically, as part of commercial general liability (CGL) policy, this coverage provides protection against liabilities for losses due to injuries caused by malfunctions or […]
  1. Channel: Ecommerce & Digital
Selling B2B on Amazon through Amazon Business allows Businesses with an Amazon Business Account to sell and purchase products, both one-off and in bulk with various discounts on Amazons’ marketplace. There are 2 programs involved in Amazon B2B for Amazon Business. There is a program for sellers called the Amazon Business Sellers Program. There is a program for […]