PR Daily
Designed for our industry professionals, PR Daily is your one-stop shop for news and discussions about public relations, marketing, social media and more. This group is a communicator’s go-to resource for the latest communications-related news. We also post information regarding events, conferences and other communications services and tools. https://www.prdaily.com/

PR Daily's articles

  1. Associates & Employees

Hybrid work is here to stay — but are your employees?: 2023 Workplace Experience Trends & Insight Report

A new report from Appspace delves into how to navigate employee experience and satisfaction in a hybrid world based on a survey of more than 800 employees. No matter where employees sit, many of the challenges remain the same: struggles with finding the right technology and crafting the right messages for audiences with differing needs. […]
< 1 min read
0
  1. Data & Insights

The Daily Scoop: What’s next for brands after Montana bans TikTok

Plus: More news you can use today.  A controversial ban on TikTok in Montana means that come January, this social media platform will be no more in the Treasure State, CNN reported. Montana Gov. Greg Gianforte signed the ban this week, calling it a way to “protect Montanans’ personal and private data from the Chinese Communist Party,” he […]
3 min read
0
  1. Corporate Strategy

Building transparency and trust from news media to PR

Sally Lehrman, founder of The Trust Project, shares how misinformation and disinformation can take root. It all started with clickbait. Sally Lehrman, then the endowed chair at Santa Clara University in California, gathered a group of journalists together in 2012 and in 2014 to discuss how news organizations were adapting to the digital space. That […]
4 min read
0
  1. Trends & External Forces

Networking 101: Here’s everything I wish I’d known before my first event

Feeling rusty on your in-person networking skills? No problem.  Natalie Lund is an account executive at Method Communications. After years of pandemic-driven cancellations, in-person networking events are back and you don’t need to be searching for a new job to attend one. With the right approach, there’s potential to meet a new client or future […]
3 min read
0
  1. Data & Insights

How AI could change the face of SEO

Generative AI has the potential to upend the norms of how we interact with search. If you’ve been paying attention to the business or tech news beats recently, you’ve probably picked up on the major trend of generative artificial intelligence. From the ability to write prompts at the click of a button to the apprehension around […]
3 min read
0
  1. Media & Marketing

How to turn your leaders into storytellers on Zoom and video

There are some special tricks to know. Your CEO is often the de facto spokesperson and figurehead of your organization. Whether or not they have the skill or desire for the role, they’re likely to find themselves being tapped for media interviews, speeches and other public appearances. It’s up to us to get them ready. […]
3 min read
0
  1. Technology & Innovation

Behind the scenes on the PR Council’s Guidelines on Generative AI

Ways to stay ethical and forward-thinking. Generative AI technology is advancing at dizzying speed. That’s why it’s more important than ever to have a code of ethics to guide and ground you as you learn and experiment. “When it comes to generative AI, there’s the people waving the caution flag and then there are people […]
4 min read
0
  1. Data & Insights

Why you need to consider validity in your measurement strategy

You have to ensure you’re measuring the right things. According to Ragan’s 2023 Communications Benchmark Report, measurement is one of the most challenging aspects of the industry. Thirty-three percent of respondents said a lack of measurement is one of the things most holding them back from producing better comms. Even if you’ve started a robust […]
3 min read
0
  1. Data & Insights

Hands on with Bing’s ChatGPT integration for pitching and more

AI is already making big leaps forward. Back in December, we tried the then-new ChatGPT to see how it could handle writing an article and a press release. The results were mixed. The article was decent; the press release was a bit of a disaster. Part of the problem with the press release is that […]
4 min read
0
  1. Media & Marketing

Bing’s AI is weird, Joe Rogan deepfakes spread on TikTok and more

Plus: Trust in local media is much higher than national. It’s becoming increasingly clear that AI writing and searching programs are not quite ready for prime time. After Google lost $100 billion with a wrong answer during its unveiling of Bard, Microsoft’s AI-powered Bing is encountering similar issues — with a few sci-fi twists. As […]
4 min read
0
  1. Technology & Innovation

How M&M’s spoiled its PR moment with Super Bowl ads

They ruined a chance to do something bigger. M&M’s captured headlines around the world when it announced it would put an “indefinite pause” on its iconic anthropomorphic candy spokescreatures in response to a manufactured outrage over any change to the candies’ appearance — especially the female characters. The timing was enough to raise plenty of […]
3 min read
0
  1. Technology & Innovation

AI is getting better at recognizing AI, tech layoffs hurt diversity and more

Plus: The biggest challenges for content marketing. The good news is that there’s a new tool that will help humans detect when a post is written by AI tools like ChatGPT. The bad news is it doesn’t really work. Don’t take our word for it. Here’s an excerpt from the OpenAI (that’s the organization that […]
4 min read
0