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PR Daily's articles

  1. Channel: Mass
Oversharing is not a virtue—nor is it always wise. A comms expert shares how to strike a balance between trust-building candor and TMI. In both leadership and communications, the quality of transparency wears a halo. We connect it to other positive qualities like authenticity, honesty, integrity, and altruism—and, when used appropriately, it can certainly reinforce […]
  1. Agencies & Vendors
Here’s how PR leaders can work to keep crucial team members engaged and ready for the next challenge. As of June, 11.5 million Americans quit their jobs earlier this year. And, buckle up employers: a recent Microsoft survey suggests that employees will continue to stream out the door in record numbers. Agencies are feeling the […]
  1. Associates & Employees
Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience. Hello, communicators: Luxury fashion brand Kate Spade is promoting the mental health of New York City artists with its Fall 2021 campaign, enlisting choreographer Dylan Pearce along with a group of New York performers who “invite […]
  1. Associates & Employees
New research confirms that workers are weighing their options—and eager to find greener pastures. Are you going the extra mile to make your employees feel valued, heard, appreciated and cared for right now? If not, companies should brace for a flurry of emails that convey some variation of, “I quit.” Amid a historic spike in resignations, […]
  1. Associates & Employees
Your ability to stand for more than your bottom line is a crucial differentiator when looking to nab the top young talent entering the workforce. The post-pandemic mass workforce shakeup is officially underway. We’ve all read the headlines that 1 in 4 Americans are looking to exit their jobs. Pair this with reports that 4 […]
  1. Shopper & Customer
It’s all about reducing friction and making people feel genuinely valued. A delightful surprise never hurts, either. Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. Turning that person’s curiosity into a purchase often hinges on the customer experience, which these days means almost everything. One Salesforce study […]
  1. Associates & Employees
The brand’s director of internal communication is offering a sneak peek behind the scenes of how the pizza company connects with employees amid unprecedented change and disruption. Here we go again. The COVID-19 virus is causing companies to reevaluate their return-to-work plans once more as the threat of the Delta variant is forcing more tough […]
  1. Media & Marketing
Its Alizila site features stories about relevant Chinese markets, too. This has earned the company a win in the Online Newsroom category of Ragan’s PR Daily Awards. Alibaba Group’s online newsroom, Alizila, aims not only to share insights with the world about the company, but educate them on the Chinese marketplace—and it delivers. To do […]
  1. Trends & External Forces
With the increase in ransomware attacks and data leaks posing a reputational threat to organizations of all sizes, here’s how communicators can help their team prepare. It’s not a question of “if,” but rather “when.” That’s the mindset for most organizations when it comes to preparing for a cyberattack or data leak. As hackers have […]