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Nielsen's articles

  1. Data & Insights
Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Introduction AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising […]
  1. Data & Insights
How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors. Advertising is […]
  1. Data & Insights
With a buying power projected to reach an estimated $2.1 trillion by 20261, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are cultural innovators, trendsetters and key drivers of broader cultural change. Brands looking to connect with this demographic and make a meaningful impact […]
  1. Media & Marketing
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio Measurement Report Norway 2024. While overall listenership saw a slight decline, certain demographics and listening patterns demonstrated resilience and even growth in this evolving audio ecosystem. Nielsen PPM audio measurement made significant development changes in 2024. The PPM Wearables were gradually […]
  1. Media & Marketing
Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, […]
  1. Data & Insights
In a previous Need to Know article, we examined TV media buying and how it needs to evolve to meet the demands of today’s highly fragmented TV ecosystem. The playing field is changing rapidly, and buyers need new tools to understand and reach their target audiences. A top priority for the industry has been the […]
  1. Data & Insights
The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics galore. Audio accounted for nearly 20% of American’s daily media time in the fourth-quarter of 2024—that translates to […]
  1. Data & Insights
Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […]
  1. Data & Insights
2025 Diverse Intelligence Series Engaging Black audiences Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted. Learn how brands can connect with this community to impact, grow and win with inclusion. Download the report 2025 Diverse Intelligence Series Engaging Black audiences Black […]
  1. Trends & External Forces
Webinar Planning (and measuring) cross-media campaigns 
in 2025 Thursday, February 13th, 2025 | 2pm ET Register now Webinar Planning (and measuring) cross-media campaigns 
in 2025 Register now Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming […]
  1. Data & Insights
Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media plans that defy gravity Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. Download the report Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media […]
  1. Data & Insights
Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad spending. Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing […]