Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. https://www.nielsen.com/us/en/insights/

Nielsen's articles

  1. Media & Marketing

Unlocking the Potential of Radio in MMM

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing Mix Models (MMM) […]
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  1. Data & Insights

How to plan with business outcomes in mind

If there’s a common thread in the big marketing stories of the last few years, it’s that wins and losses are measured in terms of business outcomes, not media consumption metrics. Of course, one doesn’t go without the other, but too many marketers are absorbed by what’s right in front of them—their media plans and […]
3 min read
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  1. Data & Insights

Understanding full-funnel measurement: From who saw the ad to the outcome

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to pinpoint, marketers need to say goodbye to measurement siloes and deliver comprehensive campaign performance.   In this video, Nichole Henderson, GM of Campaign Analytics at Nielsen, discusses […]
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  1. Data & Insights

Leveraging big data measurement to advance addressable advertising

Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how big data measurement is helping marketers better reach consumers.   Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience […]
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  1. Agencies & Vendors

Tackling media fragmentation with a hybrid data approach 

Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies crack measurement challenges and spot tomorrow’s trends before they hit. In this scattered media environment, agencies face new challenges to measure and reach audiences across […]
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  1. Data & Insights

Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement

2024 Diverse Intelligence Series Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture. Download the report 2024 Diverse Intelligence Series Fanáticos: Nielsen’s playbookon […]
3 min read
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  1. Data & Insights

Overcoming outcomes challenges for brands

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the […]
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  1. Data & Insights

Need to Know: Why do we need cross-media measurement?

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, […]
4 min read
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  1. Trends & External Forces

U.S. elections are won in the media first. How will candidates use their political advertising dollars?

It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt on Donald Trump and President Joe Biden’s unexpected exit have injected new energy—and funds—into the race at the top of the ticket, and a […]
3 min read
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  1. Trends & External Forces

Connecting the dots on climate change

Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events. Contact us Introduction Understanding local media’s reach during extreme weather events Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and […]
4 min read
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  1. Data & Insights

The Crucial Role Audio Plays In Marketing Strategies

Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies.  Tune in to hear about audio’s power in brand building, importance in creating a balanced marketing mix and the investments iHeartMedia is making in measurement and sports. 1. Audio’s dominance […]
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  1. Media & Marketing

Trend spotlight: What The Gauge shows us about media convergence

For three years now, we’ve been publishing a monthly recap of total broadcast, cable and streaming consumption on TV screens around the country. It’s called The Gauge™, and it’s underpinned by Nielsen’s leading audience measurement services across streaming and linear TV. A quick read each month, The Gauge is full of juicy insights on the […]
4 min read
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