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Nielsen's articles

  1. Data & Insights
Case study Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix Contact us Case study Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix Contact us Introduction Measure the effectiveness of creator-specific campaigns Whalar, a […]
  1. Media & Marketing
Editor’s note: This iteration of The Gauge includes a methodology change that more accurately differentiates Hulu Live and Hulu SVOD viewing. This change does not reflect a change in consumption. Rather, it reflects how viewing is being credited. The net impact is roughly half a share point, which affects both Hulu SVOD and total streaming. […]
  1. Data & Insights
To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders). This article focuses on the last two ingredients: What specific […]
  1. Media & Marketing
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five […]
  1. Media & Marketing
Coming to a TV station near you: your favorite local sports team. As the television landscape evolves, access to local sports is changing—and the price point for some fans couldn’t be better: free. How is this possible? As audiences continue to migrate away from traditional cable packages, a handful of teams are partnering with local […]
  1. Media & Marketing
No genre stands out in the lead-up to Halloween like horror, but its popularity has grown well beyond the arrival of the season. As of Oct. 10, 2023, the 43 horror films released theatrically this year had already generated more revenue than the genre’s total box office in 20221. That popularity extends to TV audiences, […]
  1. Media & Marketing
Sports viewing increased 360% on broadcast; streaming usage slips 1.7% Through the lens of overall TV viewing, September looked very similar to August, masking the nuances that illuminate true audience behavior. While total usage was generally flat with August, viewing behavior in September was notably unique. That uniqueness stems from changes in audience composition. With […]
  1. Data & Insights
How does digital measurement compare to TV measurement? In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it […]
  1. Data & Insights
With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can truly resonate. Any meaningful engagement with audiences requires a deep understanding of people, but building meaningful relationships with Hispanic audiences can be more complex. That complexity stems from the […]
  1. Media & Marketing
In addition to engaging millions of fans across the country, sports are big business, especially when it comes to television rights. And when we look at commercial opportunity, nothing tops football—something the media industry has experienced firsthand amid the most recent member changes within the top NCAA conferences. The changes aren’t likely to affect individual […]
  1. Media & Marketing
Free ad-supported television (FAST) platforms are quickly gaining traction with audiences. Accessible to viewers without a subscription and loaded with content, FAST platforms tout familiar programming and a familiar experience. FAST platforms can do more, however, to ensure that audiences are finding what they’re looking for. And much of that is because of how FAST […]
  1. Data & Insights
Webinar Sep 21, 2023 Cracking the code of brand success in emerging media channels Watch the webinar Are you ready to decode the secrets behind building powerful brands in today’s ever-evolving media landscape? Tune in to this insightful webinar as we delve into our “Secrets of Success: Building Brands with Emerging Media” report. In this […]