Momentum Commerce's articles

  1. Department: Consumer Durables
What happens when big-name brands choose not to sell on Amazon? In cases like Nike, where brand equity is very high, gray-market resellers take their place. But in most other situations, digitally-native knockoffs step in offering significantly lower prices for almost identical quality. This happens to be the case for the multi-national athletic apparel brand […]
  1. Channel: Ecommerce & Digital
Since its 2019 launch, Amazon Live remains a priority for Amazon in its push to attract more ‘top of funnel’ marketing activity from brands. Options available for brands include creating their own live stream or having their product integrated into other creators’ videos and live shows. The purpose is to create a dedicated space to […]
  1. Channel: Ecommerce & Digital
Recently, a rising number of brands in the European market have observed their Amazon accounts deactivate with little to no notice. While this may be due to internal changes at Amazon, it also reflects how laws and regulations in EMEA are strict and much different than the requirements in the United States. A multinational wellness […]
  1. Department: Food
When it comes to accelerating the proverbial ‘Amazon Flywheel,’ a key challenge brands deal with is the degree to which ad spending will have a knock-on effect to drive organic rank improvements. A Momentum Commerce analysis illustrates how search ad spending impacts organic rank relatively quickly, but these benefits were much less pronounced during high-traffic […]
  1. Technology & Innovation
Last week, Business Insider named our own Noah Jones, Manager, Client Services, as one of the 27 Rising Stars of Ad Tech for 2023! Coincidentally, Noah has been a star at Momentum Commerce since his tenure began back in 2021. While the Business Insider article focuses on his specific role, we wanted to highlight the […]
  1. Channel: Ecommerce & Digital
A brand endures countless decisions before finally selling on Amazon — choosing a seller plan, solidifying a fulfillment method, listing products — the list continues. But one early decision many overlook could have a decided long-term negative impact on the business. A number of businesses choose to tap distributorships, granting them the power to sell […]
  1. Channel: Ecommerce & Digital
As Amazon continues to capture an increasingly large share of US retail sales as a whole, more consumers are going to the site to shop for a wider variety of goods, including premium priced products. This dynamic goes up against Amazon’s reputation as a price conscious environment, as company resources make no secret of the […]
  1. Channel: Ecommerce & Digital
A little over one week ago, certain ASINs began appearing on Amazon search results pages (SERPs) listing recent sales figures. These appeared either as ‘X bought in last week’ or ‘X bought in the last month’. While all signs point to this being run as a test on Amazon’s end, meaningful questions for brands revolve […]
  1. Channel: Ecommerce & Digital
The most popular terms on Amazon continue to drive a significant percentage of the overall search volume on the retail site. But over the past year, as overall search volume on Amazon rose across the board, a noticeably greater share has shifted towards terms with lower search frequency ranks (SFR). While the degree of these […]
  1. Corporate Finance
When it comes to Amazon, brands generally view share of voice (SOV) and market share as inextricably linked. This makes it a common method for assessing performance relative to the market. But while this connection logically makes sense, Momentum Commerce has the data to answer the fundamental question of “is it true?” The answer is […]
  1. Channel: Ecommerce & Digital
After multiple sources pointed to lower sales on Amazon.com this holiday season, the latest site-wide analysis by Momentum Commerce unveiled how this is manifesting when it comes to search activity. Year-over-year Amazon search volume rose slightly across the retail site, but this was not a uniform trend. Individual major product categories demonstrated year-over-year changes ranging […]
  1. Media & Marketing
This is the fifth of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles! Before coming to Momentum Commerce, what was your experience in the eCommerce space? A while back I worked for a small company […]