marketingcharts.com's articles

Skepticism is highest among the youngest adults. Consumers around the world seem to demand a lot from brands when it comes to sustainability, and research indicates that within the US they are increasingly looking to buy products and services from brands that are sustainable. However there are some factors that are putting people off making sustainable purchases, […]
  1. Media & Marketing
A comprehensive look at 10 advertising markets in the US, including some milestones to come. PwC has released its latest annual Global Entertainment & Media Outlook report, a wide-ranging and in-depth study that contains projections for online and offline media advertising markets through 2026. [Editor’s note: If you’re interested in media trends, the 8th annual edition of […]
  1. Channel: Ecommerce & Digital
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third. After a record increase last year, the value of the world’s most valuable brands has recorded another significant jump this year. So reveals the latest annual Top 100 Most Valuable Brands report [download page] from Kantar BrandZ, which finds that […]
  1. Retailer Media
Advertisers may rate e-commerce advertising highly for lower-funnel goals such as improving consideration and increasing sales, but a new survey from McKinsey indicates that brand-building campaigns are just as important to advertisers as performance marketing when investing in retail media networks (RMN).