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Instacart News's articles

  1. Channel: Delivery
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies with a presence in Canada can tap into Instacart Ads capabilities to engage with Canadian consumers as they search and […]
  1. Channel: Delivery
We recently shared information about product images on Instacart, best practices for submitting product images, and how to know if your product images were approved. If you haven’t read these articles, it may be helpful for you to review them before digging into this one. If you have but you’re still running into trouble, this […]
  1. Channel: Delivery
With the world’s largest grocery catalog at our fingertips, we’ve had a front row seat to the food trends and eye-popping stats that illustrate how people are eating, drinking and shopping over the past decade.
  1. Channel: Delivery
Today, Instacart hit a big milestone: it’s our 10th birthday! I want to extend my sincere thanks to our teams, our retail and brand partners, our dedicated shopper community, and the millions of families across North America that count on us. This milestone represents years of hard work by so many people — work that […]
  1. Channel: Delivery
The past few years have been full of uncertainty. In my practice as a Registered Dietitian Nutritionist, I’ve noticed that many of my patients have reprioritized their health with a commitment to promoting long-term habits and lifestyles.   In the early days of the pandemic, our behaviors changed in an instant – some of us had […]
  1. Channel: Delivery
Last October, we brought Grocery Outlet – the leading extreme value retailer in the U.S. – onto the Instacart App, making online shopping and delivery available to Grocery Outlet customers for the first time. The initial pilot ran for six months across nearly 70 Grocery Outlet stores in California, and today we’re excited to announce […]
  1. Shopper & Customer
We’re rolling out a suite of new product features each month to further our commitment to shoppers and share more about how we’re building an even better shopper experience. This month, we’re sharing more about ingredients to earn on your terms. We strive to equip shoppers with information on the best way to earn, so […]
  1. Channel: Delivery
Today, we’re announcing The Instacart Platform: a new suite of enterprise-grade technologies to power the future of grocery. Our goal is to help retailers create a better consumer experience no matter how people choose to shop.
  1. Shopper & Customer
Over the past several months, we’ve been working closely with the shopper community to develop an even greater understanding of who shoppers are, why you shop with Instacart, and how we can better support you in your experience on our platform. Through in-depth focus groups, surveys, shopper phone calls, Shop Talk learnings, and more, we’ve […]
  1. Channel: Delivery
Last year, we launched the Instacart Ads Initiative with a commitment of up to $1 million to support digital advertising for emerging Black-owned CPG brands on Instacart. Since then, brands from across the country have leveraged the Initiative to drive business growth through sales and category share on Instacart. When we announced the Initiative last […]
  1. Channel: Delivery
Today, Instacart and Lowe’s announced a new partnership to offer same-day delivery of home improvement essentials in as fast as one hour. Customers can now access a wide selection of over 20,000 Lowe’s items, including tools, small home appliances, building supplies, light fixtures, home hardware, garden, outdoor essentials and more, delivered same-day. We’re currently piloting […]
  1. Channel: Delivery
In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any news that might be of interest to our brand partners.  In this article we take a look at a couple of new optimization features for our Sponsored Product […]