Grocerant Guru's articles

  1. Channel: Restaurants
  Chain restaurants need to be continually looking a customer ahead, if they take the eye off today’s customers, tomorrows customers won’t be there either. While consumers are dynamic not static, they are also penny wise, not pound foolish according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® simply stated they know […]
  1. Channel: Restaurants
Renew, Refresh, and Revive the undercurrent of brand excitement is but one of the goals Subway is undertaken with its partnership with T. Marzetti Co. to sell their popular sauces in grocery stores according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Here a few potential benefits to Subway: 1.       Increased brand […]
  1. Department & Category
  Retailers take notice, it’s the Grocerant Guru® here with some insights on a recent brand refresh that caught my eye. Let’s talk Hamburger Helper! Regular readers of this blog know that consumers are dynamic not static. Now we all know many legacy brands need a little sprucing up. Eagle Foods, based in Cleveland, Ohio, […]
  1. Shopper & Customer
  There is nothing like starting off a new blog with a quote from William Shakespeare.  Well, here we go, “What’s past is prologue”. We are talking today about Gen Z grocery shopping habits and those of their grandparents, baby boomers. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® in his […]
  1. Department & Category
  There is but one problem in the Grocerant Guru’s house this time of year.  That problem is a desire to consumers some of all the top popular foods for watching NCAA Basketball Tournament every game! Even with family and friends visiting, watching are rooting for teams they some never even heard of all of […]
  1. Channel: Restaurants
  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that the delivery-centric food hall startup Wonder, founded by entrepreneur Marc Lore that has now raised $1.5 billion to date and plans to expand to 90 locations by the end of next year just might outlast many current legacy restaurant chains.  Why, Wonder […]
  1. Shopper & Customer
  Insights of consumers are a tool that every marketing team can benefit from. In the case of Progressive Grocer, they go directly to shoppers to explore not only what they’re buying in supermarkets, but also why they’re making certain decisions.  In a great article by Jenny McTaggart the insights are easy to absorb. Steven […]
  1. Department & Category
  Rekindling our favorite college memories, it seems every Spring the NCAA March Madness brings the country together elevating college basketball to the top-of-mind sport creating almost more social media buzz than a door blowing out/off an airplane. Ok that’s a bit much but there is quite a bit of truth to it.   According to […]
  1. Media & Marketing
  Regular readers of this blog know that Dickey’s marketing team is doing a very good job edifying brand value via grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Here are six reasons why restaurants should tie marketing promotions to the NCAA Basketball […]
  1. Media & Marketing
  At the intersection of new customer acquisition, emerging food trends, and consumer migration brand messaging plays an increasingly important role according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   Johnson stated, Brand marketing messaging is crucial for several reasons. It acts as the voice of your brand, shaping how customers […]
  1. Holiday & Events
  At the intersection of time starved consumers and family fun at our house Easter was alive with activity both inside and out and always included extended family members the help make that day special. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that the more time you have to spend with […]
  1. Media & Marketing
  If success does leave clues, then failure leaves many as well.  Regular readers of this blog know that Boston Market, once a pioneer of rotisserie chicken and home-style meals, finds itself facing a slow fade. This isn’t the first time a seemingly established brand has fallen from grace. The story of Boston Market’s decline […]